More and
more business people are working for themselves. Be your own boss, have more
flexibility, and enjoy what you do – who wouldn't want to be an entrepreneur? In
the constant battle to keep the bottom line high, sticking to a budget can be
one of the biggest challenges faced by entrepreneurs. Even the smallest things,
such as post office expenses and bank fees, can add up if not dealt with
carefully. Below are five expenses that entrepreneurs find take the biggest bite
out of their budget.
1. Insurance
With healthcare costs rising an average of 18% each year
nationally, entrepreneurs are taking a long, hard look at what they can do to
keep costs down. Like anything else, shopping around is probably the best way
to find competitive insurance rates. At the end of each insurance policy
period, review your business's needs and get several bids before renewing your
policy. Check with your local trade association, which may surprise you with competitive
group insurance rates. You can also raise the deductible on your insurance and
your employees' insurance, which will lower your premiums. Finally, consider
having your employees pay for a portion of their health care, another
premium-buster.
Many entrepreneurs also tend to overpay their rental
insurance. When their employees rent a car, many entrepreneurs insist they purchase
liability and collision coverage. Most general corporate insurance policies
contain a stipulation for rental car coverage. Check with your insurance
broker. If this condition is already covered, you can avoid paying for the
same thing twice.
2. Taxes
As
more and more entrepreneurs do their own taxes, many are overpaying by
hundreds of thousands of dollars. Even entrepreneurs running a very small
business will have a hard time figuring every credit, deduction, real estate
issue, and tax due without hiring an expert.
Taxes are overpaid in other ways too. Entrepreneurs habitually
over-estimate quarterly tax payments because the IRS charges significant
penalties for an underestimate. Home-based entrepreneurs can deduct part of
the cost of their home, equipment, utilities, and more, but it is very
difficult to determine those deductions.
The best bet is to spend the extra funds on hiring a
professional bookkeeper and/or accountant. What you spend on this professional
will more than likely be earned back with what you save on taxes.
3. Employees
Overpaying
employees is a common mistake made by entrepreneurs. They believe that you get
what you pay for, so if you pay more you should get more, right? Not always. However,
there are ways to entice quality employees without overpaying them. Attractive benefits,
vacation time, and flexibility can draw a bright, highly-skilled staff. In
addition, if there are times when business is slow, it may be cheaper to hire
temporary employees rather than a higher-paid full time staff. Or, you can
cross-train employees to handle more than one job, so that you do not need
additional help.
To figure
out if your employees are overpaid or underpaid, research recent surveys
containing pay data for your line of business and location. These can be found
through local colleges, human resource groups, chambers of commerce, and on the
Internet.
4. Advertising
Advertising can
be an expensive but necessary expense for running a successful business. Many
entrepreneurs, especially those just starting a business, unknowingly overpay
for advertising. There are many ways to combat an ever-increasing advertising
budget and still get your name out to the public. Before spending any money on
advertising, prepare a marketing plan. The plan will outline what advertising
is needed for your business and summarize how and where you can cut costs, if
necessary, while still hitting your positive results.
Otherwise, there are lots of ways to
cut advertising corners. Like to procrastinate? Many magazines, television
and radio offer last-minute, unsold ad space at a discounted rate. You can
also advertise on forms you already have, like invoices or newsletters, which will
help save on advertising postage and other expenses. If you know your
neighboring businesses, investigate splitting advertising costs by jointly
promoting your goods and services.
5. Themselves
When you're finally paying yourself, why not pay yourself
as much as possible? Entrepreneurs sometimes overpay themselves, either
through fringe benefits, perks or an inflated salary. Many times this is done
by showing lower profits for their business, but this is a risky move that can
backfire. Not only may an entrepreneur who overpays him or herself decrease
the value of the company without even knowing it, the company may become less
competitive in the market than its more profitable competitors.
Better Money Management Starts at the Top
There are external resources that entrepreneurs can
use to better manage their budget. Trade associations are an excellent resource because they
can give you specific information about your particular market niche. In addition, many
trade and business associations offer discounts on health insurance, phone and
credit card services, and car rentals, all for reasonable membership fees.