Promoting Your Business

Once you have a business, you need customers. Our Promoting Your Business section can help you learn how to use advertising, public relations, social media, and other marketing tactics to spread the word about your business.

Recent Stories

Transform Your Business Logo for the Holidays
Nov 2011

Small business owners are always searching for ways to stand out from the crowd. One way to gain the attention of customers is to dress up your business logo. It can keep your brand fresh and connect you with the customer—just ask Google. more...

Build Customer Relationships on the Web with Trust and Privacy
Nov 2011

The primary challenge for online businesses is how to convert site visitors into customers when a whopping 88% of them claim that protection of their personal data is their top concern when shopping online. So how can businesses mitigate fears when they ask customers for their information? more...

Expanding Overseas? Start by Registering a Trademark in Canada
Oct 2011

If you’re looking to growing your brand overseas, many U.S. businesses often look to Canada. The first step to expanding into Canada usually begins with registering a trademark. Here’s a quick primer on the advantages of a Canadian trademark and what to expect from the process. more...

Spotted Everywhere: Small Square Pixelated Codes
Oct 2011

Big brands like Starbucks, Best Buy and Pepsi are using them to connect with tech-savvy customers. But is there more behind these mysterious, pixelated, scannable boxes that are popping up everywhere? more...