Browse Promoting Your Business Articles

Think the First Amendment protects you and your business when you write about yourself? Not exactly. Here's what you need to know to cover your legal bases. more...

- - Promoting Your Business

If you noticed Christmas merchandise for sale at the beginning of October, that’s because the holiday shopping season has been starting earlier and earlier each year. Shoppers like to take advantage of Black Friday deals, and a few stores even stayed open Thanksgiving Day, hoping to attract the diehard early birds. more...

- - Promoting Your Business

No company that succeeds in today’s competitive business environment gets there on its own. True leaders rely on the expertise of others, and one of their favorite resources is blogs. Blogs are written by some of the most well-respected experts in their fields. They’re free. And if you post a question, you just may get an answer directly from the guru. more...

- - Starting Your Business

Social media has become a lucrative medium for marketing goods and services, whether it’s giving away coupons to potential customers who “like” a Facebook page, enticing users to “follow” your business on Twitter, or posting commercials and how-to videos on YouTube. However, a social media network that many business owners have not yet tapped is Pinterest. This site has millions of potential customers who may be interested in following your company’s new interests and branding techniques. more...

- - Promoting Your Business

Have you ever been asked to “Xerox” a document? Or asked a friend for a “Q-tip?” Both of these household words started life as “brands” that fell victim to their own overly successful marketing. These innovations achieved such widespread popularity, as competitors jumped on the bandwagon, consumers simply applied the brand names generically to any product in the category. This, of course, was not what Xerox Corp. and Cheesbrough-Ponds had in mind when they spent millions promoting their trademarked brands. more...

- - Promoting Your Business

When a small bakery near London decided to try building their business with a 75% off deal on Groupon, it found out the hard way that too much of a good thing can be disastrous. Deal sites are a big deal these days, but you need to know how they work and what level of “success” your business can handle before you jump in. more...

- - Promoting Your Business

Word of mouth has always been a double-edged sword. It can be the lifeblood of any business or the downfall. In today’s tech-savvy world filled with instant feedback on social media, staying in front of negative word of mouth is paramount in ensuring your business’s success. more...

- - Running Your Business

Holiday traditions just might be some of the most memorable in our culture. We know the cast of characters, the words to the songs and all the other glad tidings. But do you know the origins of some of them—how they really started? Find out how these tales might benefit your own business. more...

- - Seasonal Tips

Let’s face it, every day of our lives, we’re surrounded by brands. If a company is running their advertising and marketing budgets correctly—that's not by accident. But have you ever wondered how some of those popular brands got their names? Well, here’s the inside scoop. more...

- - Promoting Your Business

Relatively speaking, social media is still in its infancy. As companies big and small try to crack the code of this exciting new marketing resource, lessons are being learned at a breakneck pace. Here’s your chance to separate the myths from the realities.  more...

- - Promoting Your Business