Browse Promoting Your Business Articles

Transform Your Business Logo for the Holidays

Small business owners are always searching for ways to stand out from the crowd. One way to gain the attention of customers is to dress up your business logo. It can keep your brand fresh and connect you with the customer—just ask Google. more...

LegalZoom Staff - Nov 2011 - Promoting Your Business
Build Customer Relationships on the Web with Trust and Privacy

The primary challenge for online businesses is how to convert site visitors into customers when a whopping 88% of them claim that protection of their personal data is their top concern when shopping online. So how can businesses mitigate fears when they ask customers for their information? more...

Tina Hou, TRUSTe - Nov 2011 - Promoting Your Business
Expanding Overseas? Start by Registering a Trademark in Canada

If you’re looking to growing your brand overseas, many U.S. businesses often look to Canada. The first step to expanding into Canada usually begins with registering a trademark. Here’s a quick primer on the advantages of a Canadian trademark and what to expect from the process. more...

Lionel Perez, CorporationCentre.ca - Oct 2011 - Promoting Your Business
Spotted Everywhere: Small Square Pixelated Codes

Big brands like Starbucks, Best Buy and Pepsi are using them to connect with tech-savvy customers. But is there more behind these mysterious, pixelated, scannable boxes that are popping up everywhere? more...

Bilal Kaiser - Oct 2011 - Promoting Your Business
8 Reasons to Consider Online News Releases

Millions of people search the Web every day for businesses. So how do you get noticed? According to PRWeb, putting out news releases (or press releases) is one of the best ways for your business to get noticed. Here’s why. more...

Stacey Acevero, PRWeb - Jul 2011 - Promoting Your Business
5 Things Your Business Needs To Do on Facebook

If you haven’t established your company’s Facebook presence, there’s no time like the present. Facebook is fast becoming the way that companies interact with their customers, build a loyal fan base and grow their business. Here are 5 tips to help get you started on Facebook from social marketing service provider, Web.com. more...

Lisa Anteau, Web.com - Jul 2011 - Promoting Your Business
Holiday Tips for Small Businesses

With the year winding down and shopping season almost upon us, now is the time for small business retailers to rethink their strategy for attracting customers. In spite of the competition from big-box retailers, it’s possible to mix bit of business savvy with a dash of technology to make the perfect recipe for holiday shopping success. more...

Bilal Kaiser - Nov 2010 - Seasonal Tips
The Making of a Great Slogan: 5 Slogans with Staying Power

Slogans are a key part of branding for a business of any size. A bad one wastes money and makes your brand forgettable. But a great slogan can give a brand iconic status. Let’s take a look at a few of the most memorable slogans of the last century. Is your favorite on our list? more...

Heleigh Bostwick - Oct 2010 - Promoting Your Business
Business Newsletters 101: Effective Newsletters in 6 Easy Steps

Are you using e-newsletters to connect with your customers? Email’s not just for special offers and product announcements. Stay connected to your existing customers and build relationships with new ones by offering them useful content. It can be as easy as these 6 steps. more...

Bilal Kaiser - Sep 2010 - Promoting Your Business
Social Media & Your Business: Getting Started

Is your business on Facebook? What about Twitter? Social media is becoming more and more important for businesses of all sizes. If you’re not part of the conversation, you’re losing business. more...

Bilal Kaiser - Aug 2010 - Promoting Your Business