Browse Promoting Your Business Articles

Giving Back: Good for Business & You

In a tough economic climate, many people find it difficult to carve out the time or money to donate to their favorite causes. But it's also when charitable organizations are in the most need. From volunteering a few hours a month to small donations, here are some easy ways to give back.
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Breck Murray - Nov 2009 - Promoting Your Business
5 Reasons to give eMarketing Another Try

You're probably too familiar with e-marketing. How you were supposed to do frequent bulk, opt-in, or house list email campaigns-how you hoped the people you emailed to actually opened what you sent them-how you waited around for something to happen-and how little usually did.
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Peter Giordano - Nov 2009 - Promoting Your Business
'Tis the Season to Boost Sales

After the economic whirlwind that has been 2009, great deals are going to be the hottest item on everyone's holiday list. Small business owners can take advantage of this situation- just in time for the year end. Big retail businesses have already established some great customer-attracting sales methods. Why not try these ideas in your own company?

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Breck Murray - Nov 2009 - Promoting Your Business
5 Costly Marketing Mistakes

You've probably spent tons of time and money bringing your business to life. The next step is to promote it. Before you launch a marketing campaign, be sure to check out the following five common marketing mistakes new businesses often make—and protect your hard work by avoiding them.

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Bilal Kaiser - Sep 2009 - Promoting Your Business
Why Your Company Needs a Professional Logo

Is your business putting its best foot forward? Or are you losing customers because of a bad first impression? A professional logo can build trust with potential customers. more...

Rob Kirby, Creative Director, Logoworks - May 2009 - Promoting Your Business
Email Marketing Basics

If your business isn't utilizing email marketing efforts to stay connected with customers, it's time to get started. more...

Bilal Kaiser - Mar 2009 - Promoting Your Business
Gain Business Recognition by Becoming an Online Authority

The Internet makes it easy to build respect and recognition for your brand. Find out how you can leverage your knowledge to build authority for your business. more...

Travis Giggy - Feb 2009 - Promoting Your Business
Cost of Marketing II: Advertising on cable TV

For many small to midsize businesses with a limited advertising budget, national, broadcast television advertising isn't a viable option. But that doesn't mean that you can't use this effective tool. A low cost alternative to traditional television advertising is putting those advertising dollars into cable television. more...

Stephanie Paul - Sep 2008 - Promoting Your Business
SEO Basics

Have you ever wondered why some companies consistently seem to come up on the first page of Google, while you can't seem to move past 5? Here are our insider tips to getting your site up to speed on the basics. more...

LegalZoom Staff - Aug 2008 - Promoting Your Business
3 Essential Ingredients for a Top Notch Business Name

When you are ready to start a new business, you'll probably spend a lot of time thinking about how to market your goods or services and what method you'll use to handle finances. But there's one decision that shouldn't be overlooked: your business name. more...

Sherry Ciurzcak - May 2008 - Starting Your Business