Let's face it: We make judgments about people based on first impressions all the time.
You'd probably pass up an interview with a job candidate, for example, if the resume was written on a stained, wrinkled bar napkin. In fact, chances are, no matter how qualified or sincere the applicant may be, you'll probably choose to interview applicants with professional-looking resumes instead. The jobseeker may also wonder why he has trouble finding a job when he interviews well, has plenty of experience, and more than his share of skills.
The same principles apply to the first impression your business gives to potential customers, suppliers, and business partners. They will make quick judgments about whether or not to do business with you based partly on how professional you appear to them initially. Just as a business owner would pass on the bar-napkin applicant, so will customers move on and do business with someone else if they don't trust you initially, no matter how qualified you actually are.
But having a good logo is about more than just making a good first impression. It can have a lasting impact on your company. Here are some more reasons why having a good logo is essential:
If you're ready to make a great first impression on your customers with a professional logo, LegalZoom's trusted partner Logoworks offers a free logo consultation and $50 off to all LegalZoom customers.