From billboards to cereal boxes to store receipts, that familiar “f” logo seems to be everywhere you look.
Businesses of all sizes promote their Facebook pages at nearly every customer touch point. The media is constantly covering developments and trends in the social media industry and, with its recent IPO, Facebook seems to be all everyone is talking about. But what does all it mean for you as a small business owner—and can your business survive without actually having a Facebook page?
In a past article I looked at social media for business and reviewed what to do once you establish a presence online. But let’s take a step back and think about the value of a Facebook page for your business.
Social media has grown tremendously in the last several years and shows no signs of abatement. Currently, Facebook has over 900 million active users worldwide. Other social networks have increased in popularity as consumers are more connected than ever, especially with the help of smartphones. Unlike traditional advertising (print ads, TV, radio, etc.), the growth of social media gives small businesses access to consumers for a low start-up cost and offers the opportunity for real-time conversation, response and analysis.
But the big question is, is it really that important for people to “Like” your business? Well, maybe. Here are three things to consider:
The great part about Facebook is, any business can get started simply by creating a free Facebook account and connecting with customers. While building a fan base can be a challenge for any brand, once the page is live, it can be used to share business news, ask for customer feedback and, ideally, grow the business. It’s almost like having your own PR team and focus group at your side.
So, does your business need a Facebook page? In the end, it’s up to you. As with any new marketing initiative, it’s important to know what you’re getting into—as well as what will be required of you—before you jump in. And if you do, enjoy the ride—you’ll be in great company.
Bilal Kaiser works in—surprise—social media marketing. Follow him at @bka1ser on Twitter for more tips and ideas.