Marketing Manager, Website Conversion & UI

Join the LegalZoom team and grow your career with one of the hottest companies in Los Angeles. LegalZoom.com is changing the way Americans handle common legal matters. By delivering affordable and effective legal solutions online, we're making the benefits of the law available to everyone.

While our culture is relaxed and fun, we are a performance-driven organization with great opportunities for career building, training and advancement. We offer a competitive salary, full health and dental benefits, stock options, and an employer-matched 401(k). If you enjoy working in a dynamic environment that rewards talent and dedication, then please submit a cover letter and resume to employment@legalzoom.com.

Job Description

We are currently seeking a highly motivated candidate to join our growing Marketing team to take a lead role in optimizing the performance of our website. As our Marketing Manager, Website Conversion, you will maximize site conversion based on strong Usability/User Interface (UI) skills. You will use a robust testing platform (Offermatica) and website analytics tool (WebTrends). Creativity is key, as you will need to devise new methods to improve site usability and effectiveness and to measure that improvement.

Principal Responsibilities:

• Lead role in identifying and prioritizing areas for site improvement -- work closely with technology and the creative team to recommend specific changes to improve conversion (includes landing page optimization, enhancements to front end pages, and improvements in questionnaire & checkout processes).
• Lead creation and completion of Multivariate and A/B testing (from hypothesis creation to influencing creatives to identifying success metrics) and post test analysis.
• Prepare easy-to-understand reports, case-studies and best practices documentation.
• Monitor the quality and consistency of data derived from web analytics tools.
• Website behavior and customer experience analysis.
• Documentation relating to existing processes and suggestion / presentations for improving those processes.
• Effective and persuasive presentations (verbal and written) for project teams and business leaders.
• Use strong analytical skills and provide insights (as well as recommendations for changes) and convince key LegalZoom decision-makers of business benefits of the proposed solutions.

• At least two years of experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research (preferably for a major e-commerce company).
• Strong User Interface (UI) skills
• Experience with multivariate testing (either directly or by engaging a specialist such as Offermatica or Optimost) is a plus.
• Demonstrated experience in analyzing and interpreting one's own reports, deriving actionable recommendations, conducting A/B tests and communicating results.
• 2 years experience using best-of-breed web analytics tools (e.g. WebTrends, Omniture, Hitbox, CoreMetrics, or the like).
• Exhibit high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website.
• Strong direct marketing thinking, excellent analytical and communication skills.
• Strong attention to detail, balanced by ability to see big picture.
• Ability to thrive in a fast-paced entrepreneurial environment with smart, highly motivated team members.
• Ability to perform in a self-managed environment -- must be a self-starter.
• Proven focus on teamwork.
• Prior experience in cross-departmental project coordination (marketing, production, IT, customer service, etc.)
• Strong computer skills including Excel, Word, and PowerPoint.
• Bachelor's Degree

LegalZoom is an Equal Opportunity Employer, dedicated to diversity.