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This article is very significant to those who register patents too. Many times a name of a patent encompass descriptive terminology of the actual invention. In this case, if the name is not trademarked, it can easily be stolen from you; which can prevent you from the use of the name you intended for your invention. If someone else trademarks the name before you do, and puts it into use, there is nothing you can do about it. This would leave you no choice but to find a new name for your invention.
I think this article is food for thought.