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Trademark registration generally protects names, logos, and slogans being used to identify goods or services in commerce. Registering your mark can help secure benefits, such as an official notice of your claim to the mark, evidence of ownership, the ability to invoke federal court jurisdiction, a basis for obtaining registration in foreign countries and preventing the importation of infringing foreign goods.
Patents commonly protect new inventions or processes. A utility patent is a protection given to a new and useful process or thing or to an improvement on an existing invention. It allows the patent holder to prevent anyone else from making, using, selling or importing their invention for 20 years.