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Trademarks should be registered under the owner’s name, whether an individual or company. The person filing and signing the trademark application would need to be an appropriate representative, such as (1) a person with legal authority to bind the applicant; or (2) a person with firsthand knowledge of the facts and actual or implied authority to act on behalf of the applicant; or (3) an attorney who has an actual or implied written or verbal power of attorney from the applicant