Trademarks

You’ve got a great product, come up with a great company name and an even better logo. Learn how to protect your business and more with our Trademarks information.

Recent Stories

Fighting the Good Fight: What's Being Done to Combat Online Theft
Apr 2013

The theft of intellectual property over the Internet is threatening individuals and businesses who produce and distribute IP-protected products and services, destroying jobs and suppressing innovation. Government and intellectual property industries have made it a priority to combat such theft, and have implemented different methods to combat it.

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Trademark Protection of Color: Louboutin’s Red-Soled Shoe is a Clever Logo
Feb 2013

The courts recently held that fashion mogul Christian Louboutin’s red shoe bottom was a legal trademark provided that the shoe top was a contrasting color. Similarly, a London Court struck down Nestle’s challenge of Cadbury’s trademark on the color purple in its chocolate packaging. Is trademark of a color alone permissible in the wake of these cases? more...

Developing an IP Strategy
Oct 2012

Protecting your invention, logo or creative work with a patent, trademark or copyright is important. But equally important is creating an IP strategy. Like every good strategy, you need clear direction and a map to navigate the potentially dangerous terrain ahead. Here are 5 solid steps to do just that. more...

Why It’s a Good Idea to Register Your Trademark
Oct 2012

When starting a business, there’s one early step many owners frequently overlook. The simple act of registering your trademark can protect you in a lawsuit, give constructive notice of your ownership and perhaps, most importantly, create a brand to which your customers respond. more...