Browse Trademarks Articles

Your brand name is only worth as much as you're willing to protect it. Here's how to do so without being a bully. more...

- - Intellectual Property Basics

Contrary to what your parents said, many musical bands make money. But if you’re thinking of marketing your band, you need to think about protecting its “brand”—the name and/or symbols you hope will become famous—and its original music. Here’s what every band needs to know about trademarks and copyrights. more...

- - Copyrights

With nearly $200 billion in reported sales in 2011, e-commerce sales are expected to continue to grow over the next several years. In 2012, e-commerce sales in the U.S. topped $225 billion, up 16% from 2011, according to a U.S. Commerce Department estimate. more...

- - Intellectual Property Basics

The theft of intellectual property over the Internet is threatening individuals and businesses who produce and distribute IP-protected products and services, destroying jobs and suppressing innovation. Government and intellectual property industries have made it a priority to combat such theft, and have implemented different methods to combat it.

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- - Intellectual Property Basics

The courts recently held that fashion mogul Christian Louboutin’s red shoe bottom was a legal trademark provided that the shoe top was a contrasting color. Similarly, a London Court struck down Nestle’s challenge of Cadbury’s trademark on the color purple in its chocolate packaging. Is trademark of a color alone permissible in the wake of these cases? more...

- - Trademarks

Protecting your invention, logo or creative work with a patent, trademark or copyright is important. But equally important is creating an IP strategy. Like every good strategy, you need clear direction and a map to navigate the potentially dangerous terrain ahead. Here are 5 solid steps to do just that. more...

- - Intellectual Property Basics

When starting a business, there’s one early step many owners frequently overlook. The simple act of registering your trademark can protect you in a lawsuit, give constructive notice of your ownership and perhaps, most importantly, create a brand to which your customers respond. more...

- - Trademarks

Sometimes a company’s branding can become so pervasive in our culture it goes beyond the traditional confines of its trademark. What seems like a good problem to have can actually create a new public relations headache known as genericide. more...

- - Trademarks

You may have created an app that could become the next big thing, but the work isn’t over yet. Before you start celebrating, it’s wise to think of how you’ll market your app and protect your idea. See what you can do before introducing your app to the world to help prevent bumps down the road. more...

- - Trademarks

"Guaranteed patent or your money back!" "Renew your trademark for half the government filing fees!" "Make millions with your invention!" Sound familiar? You may be dealing with potential intellectual property scammers that can drain your wallet with promises that are too good to be true. more...

- - Trademarks