The Atlanta National League Baseball Club, owners of the Atlanta Braves, is objecting to The Walt Disney Company's application to trademark the word, "Brave," the chosen title for Disney's upcoming animated film.
The infringement might prove difficult for Atlanta National to prove, due to the fact that trademarks are specific to plural and singular forms, with the Braves only owning the plural form. Atlanta National, however, believes damages to the team will ensue from the film’s title, according to a blog post from Stitch Kingdom.
With both parties remaining reasonably quiet about the dispute, trouble is said to have begun in March 2011, when Disney changed the name of its new film from “The Bear and the Bow” to “Brave.” The film, which has nothing to do with baseball or sports, is a fantasy tale set in the Scottish Highlands, according to Disney’s official site.
Despite the lawsuit, the Atlanta Braves announced that they are planning to complete their 2012 spring training at the ESPN Wide World of Sports Complex at the Walt Disney World Resort, according to Disney.