National Football League franchise the Oakland Raiders recently sued a hamburger chain for trademark infringement.
Nation’s Giant Hamburgers has been using the slogan “Raid a Nation’s” in many of its print advertisements, including a billboard that is located right next to the O.co Coliseum, the Raider’s home stadium. The slogan, when said, sounds very similar to the term “Raider Nation,” a name that the team and its fans have adopted.
The hamburger chain also added an eye patch to its cartoon hamburger mascot, similar to the Raider’s own pirate logo.
The hamburger chain has 26 locations in the Bay Area, has no connection to the football team, and according to the complaint, shocked the Raiders with what the team characterized as blatant plagiarism.
“The unmistakable, overall message is that Nation’s and the Raiders have a marketing or sponsorship relationship of some kind when, in fact, the opposite is true,” stated the complaint.
While the team originally thought the conflict could be resolved amicably, the Raiders now believe Nation’s has gone too far, and that court intervention is the only way to keep the trademark rights of the team intact.
The Bay Area's fast-food services recently underwent another large change: no toys in kids' meals. The change, which went into effect on December 1, is in response to the Healthy Meal Legislation in San Francisco, which requires all kids' meals that have toys to meet certain nutrition standards. Those restaurants that cannot comply with the standards, such as McDonald's, had to stop supplying toys.