Lamborghini files trademark infringement suit

Jul 15, 2011
In a trademark infringement lawsuit, Lamborghini alleges that the logo for a group of businesses in a Las Vegas casino was intentionally designed to resemble the automaker's.

Dal Toro, a popular car showroom and restaurant in a Las Vegas Strip hotel and casino, is being sued by Lamborghini, which alleges that the Dal Toro logos too closely resemble the luxury automaker’s. The trademark infringement suit was filed on July 13 in U.S. District Court by Lamborghini attorneys, the Associated Press reports.

The suit says that businesses inside the Palazzo—Dal Toro Ristorante Italiano and Exotic Car Showroom and the Dal Toro Merchandise Gallery—schemed to mislead customers and benefit from Lamborghini’s reputation. The businesses’ manager told the Las Vegas Sun that he was not aware of the suit and that it sounded frivolous.

Dal Toro says it combines authentic Italian cuisine and 27 Italian and other foreign “exotic super cars.” The company says it offers the only place where customers can dine in an atmosphere that combines fine dining and an upscale car showroom.

The Palazzo is the largest property in the United States to receive AAA’s Five Diamond Award and Mobil Four Star ranking. The property is operated by Las Vegas Sands Corp.