Boost Sales with an Enhanced Web Presence

Boost Sales with an Enhanced Web Presence

by Olga Gikas, January 2010

Having a winning website can boost sales and grow your business, even in this economy. Whether you're a part-time entrepreneur or a growing business, a professional website makes all the difference.

Winning Websites Do the Following:

  • Enhance Credibility: A professional and easy-to-navigate website conveys credibility to prospective and returning customers.
  • Differentiate your Brand: The look and feel of your website distinguishes your company from your competitors. The content and design of your site can play a major role in establishing your company's identity. If done effectively, customers will remember you and you can build customer loyalty more effectively.
  • Expand Market Reach: Can your brick and mortar store in your town compete with a retailer in Manhattan? The Internet has leveled the playing field in the marketplace. You can sell your products and services to people anywhere in the world. Multilingual websites allow you to communicate with non-English speaking consumers and merchant processing and ecommerce solutions make it easy and safe to conduct transactions with individuals globally.
  • Increase Lead generation: A website is a great tool for generating sales leads. Content is key in this instance. An easy to navigate, clutter-free site can help drive sales. Tools such as pay-per-click (PPC) campaigns can effectively drive traffic to your site and result in high conversion rates if you choose the right keywords. Google™ and Yahoo™ both offer conversion tracking or ad tracking software.
  • Provide Free Market Research: If you want to know what your inventory should look like, just check your site's activity. What do your customers want? They tell you with every click. If you need specifics, conduct an online survey.
  • Enable Real-Time, No-Cost Promotions: You can promote new or enhanced products or services quickly, effectively and inexpensively online. Your customers can find, redeem and/or print out coupons online. This substantially reduces high printing and distribution costs, as well as the wait involved for printed material.
  • Open your doors 24/7: A winning website should allow you to transact business and provide customer assistance around the clock, 365 days a year.

Is Your Website A Winner?

Many entrepreneurs are so busy running their actual business; they don't have time to focus on their online presence. But investing a little time in a winning website can boost your bottom-line on an ongoing basis.

If you prefer a do it yourself approach, there's plenty of software that can help you succeed. You may even have luck doing an online search for "freeware website building tools" and find some of what you need at no cost. But if you're too busy or would prefer to leave it up to the professionals (and possibly reap the tax benefits of a business investment/expense,) there are credible vendors who can help, like

Boost your business with a winning website today, whether you do it yourself, or use someone else. A professional website is a gift for your business that really does keep on giving.

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