How to write an effective marketing plan
One of the most important aspects of starting and running your corporation is first developing a comprehensive marketing plan. Many first-time business owners think placing an ad, running a television commercial and designing a glossy brochure will automatically bring in customers. However, the "build it and they will come" aspect doesn't work in the business world; it takes careful planning and a comprehensive understanding of the marketplace in order to develop a business strategy that will ensure success. What is a Marketing Plan?
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