Use the Internet to Build Your Brand Experts estimate it took about 20 years to construct The Great Pyramid of Giza. The same can be said of building a brand for your company. It's not something that can be done overnight, and proper tools must be used. Building a brand is much more, and includes expectations, past experiences and what people say, think and feel about a business. Here's how the internet can help expedite building awareness and strong brand recognition.
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