Cost of Marketing IV: Creating a Website What's an ideal marketing tool? Something flexible, inexpensive, that reinforces your brand image and finally, brings new customers and encourages sales. Sound like a dream? It should sound like a website. Probably the most effective marketing tool for today's business people, an effective and memorable web presence can be the smartest business decision you have yet to make. As a good business person, your first question is probably the ever popular "yeah, but how much will it cost?" Web expenses accrue in four main areas: setting up your site with content and photos, enabling customers to purchase from your site, and finally, choosing your web host and address.
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