Protecting your trademark starts with a robust trademark search. By knowing what other trademarks are out there, you will understand if there is room for the mark that you want to protect. Luckily, trademark searching has never been easier, but you have to know what you're looking for. Search for marks that might confuse your customers. If a trademark exists that is similar to the one you want to protect, used in a similar industry, and in the same geographical region, then protecting your trademark may prove difficult. It is better to find out early, so you can find a mark that will be easier to protect.