Trademarks

Take a few simple steps to safeguard your brand. See how trademarks can protect your logos, slogans, company name, and more.

Developing an IP strategy
Protecting your invention, logo or creative work with a patent, trademark or copyright is important. But equally important is creating an IP strategy.
March 22, 2023 · 5 min read
Trademarks: After you apply
Filing a trademark application is just the first step toward trademark registration and it doesn’t guarantee registration. Your application will first move through a review and publication process.
March 20, 2023 · 3 min read
Trademarks: Before you apply
March 20, 2023 · 3 min read
Trademark registration: An overview
Trademarks protect your business name and strengthen your brand identity. When you register your trademark with the U.S. Patent and Trademark Office, you gain valuable rights, but the registration process takes some time and consideration.
March 20, 2023 · 3 min read
What is a trade secret?
Intellectual property protection exists so creators have control over their work after they share it. Learn what's at stake and how to safeguard your intellectual property and your success.
March 20, 2023 · 3 min read
Get it right the first time: Avoiding trademark pitfalls with an appropriate strategy
Trademark registration can be complicated and expensive. Start with a strategy and apply these three steps to make sure your filing matches your need. You can avoid mistakes and save money with some careful planning and a sound strategy.
March 17, 2023 · 4 min read
How long does a trademark last?
A trademark can last as long as it is used, if the owner is on the ball. The nature of trademark protection is complicated. In order for businesses to know how long a trademark lasts, they need to understand what a trademark really is. After that, a business owner can track with precision how long they can expect a trademark to last.
March 17, 2023 · 2 min read
How to register a service mark
A service mark protects the words and symbols you use to identify your business, including names, logos and slogans. Service marks are identical to trademarks, except that service marks are used to identify services you provide, while trademarks are used for products. Learn more about service marks and the specific steps required by the registration process.
March 16, 2023 · 3 min read
How to avoid trademark infringement
Should you move forward with using your new logo or slogan? Not so fast, what if someone else is already using a similar mark? Learn about trademark infringement and how to avoid it.
March 15, 2023 · 4 min read
How to trademark a phrase
If you've come up with a good catchphrase to help identify your company and its goods or services, you might want to trademark it.
March 15, 2023 · 4 min read