Promoting Your Business

Once you have a business, you need customers. Our Promoting Your Business section can help you learn how to use advertising, public relations, social media, and other marketing tactics to spread the word about your business.

Recent Stories

Think the First Amendment protects you and your business when you write about yourself? Not exactly. Here's what you need to know to cover your legal bases. more...

If you noticed Christmas merchandise for sale at the beginning of October, that’s because the holiday shopping season has been starting earlier and earlier each year. Shoppers like to take advantage of Black Friday deals, and a few stores even stayed open Thanksgiving Day, hoping to attract the diehard early birds. more...

No company that succeeds in today’s competitive business environment gets there on its own. True leaders rely on the expertise of others, and one of their favorite resources is blogs. Blogs are written by some of the most well-respected experts in their fields. They’re free. And if you post a question, you just may get an answer directly from the guru. more...

Social media has become a lucrative medium for marketing goods and services, whether it’s giving away coupons to potential customers who “like” a Facebook page, enticing users to “follow” your business on Twitter, or posting commercials and how-to videos on YouTube. However, a social media network that many business owners have not yet tapped is Pinterest. This site has millions of potential customers who may be interested in following your company’s new interests and branding techniques. more...