Trademark

A trademark can be the most valuable asset a business owns, worth a lot in goodwill and repeat business to the companies that own them. Because of recent changes in trademark law that makes it easier to file—and because of the Internet—entrepreneurs are smart to take advantage of the rights that are available to them. Learn more about the basics of trademarks, how to choose a mark, how to search for a mark, how to file an application, and more.