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Document ownership and liability obligations for each party.
Learn pertinent information about trademark licensing and best practices.
Understand the terms of your agreement.
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Licensing intellectual property can positively impact a company's finances immediately by generating revenue and decreasing costs. A company looking to obtain a license must be sure that the licensor does, in fact, have the title to the desired items. A properly-drafted trademark license agreement can help in both circumstances.
A trademark license agreement allows the licensee to use (but not own) the licensor's trademark in connection with agreed-on products or services. Licensing can help a company expand into new markets effectively and easily while lending the licensee an established name and reputation. The licensee's marketing efforts will simultaneously benefit the licensor's goods and goodwill as well as its own business.
With a properly-drafted LegalZoom Trademark License Agreement you will have a written acknowledgement of the rights and responsibilities being licensed. This acknowledgment provides documentation of ownership and liability obligations and will help you establish rights in and responsibilities for your selected trademarks.
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