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Shield parties from the liabilities associated with affiliate arrangements and linking in general.
Learn about third-party affiliate best practices.
Learn how to understand the terms of your agreement.
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The Internet has forever changed the way companies promote their products and services. Now, a company can leverage a relationship with a third-party website to introduce its website offerings to new customers. The affiliate places a link in a strategic location on its own website or even in its e-blasts or e-newsletters. Visitors to the affiliate's website can click on the link and connect directly to the company's website. In exchange for the referrals, the company pays the affiliate each time a new customer registers or buys a company product. As mutually profitable as these affiliate arrangements can be, they can also prove problematic as well, particularly for websites operating in regulated industries or industries subject to consumer protection laws. False advertising claims, unfair competition, infringement, and first amendment violations can result from a lack of careful consideration from both parties. A LegalZoom Website Affiliate Agreement provides a good starting point to help you clearly define each party's duties and services expectations, and make processes clear from the beginning.
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