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Kim Kardashian Turned to LegalZoom to Parlay Her Passion for Shoes into a Successful Business in ShoeDazzle.com

03/17/2009

Hollywood Celebrity Offers her Top Three Tips on Starting a Business

(Los Angeles, CA - March 17, 2009) - As one of the most stylish celebrities in Hollywood, Kim Kardashian is always on the forefront of fashion. In her latest venture, ShoeDazzle.com, Kim turned to LegalZoom.com, the nation's leading online legal document and filing service, to help her take her passion for fashion and turn it into a thriving online business.

"I started ShoeDazzle.com through LegalZoom because I knew they would make it easy for me to translate my vision into my own business," said Kardashian.

ShoeDazzle is an online women's shoe company where subscribers have fashion experts pick out a recommendation of five of the hottest shoes for them every month based on the client's personal style. For just $39 a pair, ShoeDazzle members can look fabulous without breaking the bank.

"LegalZoom.com makes it easy and affordable for entrepreneurs like Kim to start a business," said Brian Liu, co - founder and chairman of LegalZoom. "Whether it's forming a corporation, LLC, or even filing a DBA, LegalZoom.com offers entrepreneurs the best online resource for learning about different business structures and then starting the business online."

Although Kim incorporated ShoeDazzle less than a year ago, it isn't the first time she has turned to LegalZoom for her business formation needs. In 2007, she started her first corporation with her sisters, Kourtney Kardashian and Khloe Kardashian, for their fashion boutique, DASH, where they sell unique and hard–to–find boutique clothing.

"I was so impressed with how simple and straightforward the process was that I became a repeat customer!" said Kim. "I recently turned to LegalZoom again to form Kimsaprincess, LLC, an entity formed to protect me from any liabilities related to my work on television and movies."

Today, Kim encourages everyone to turn their own passion into a successful business like ShoeDazzle with these helpful tips:

1. Find your passion first. Needless to say, passion is not the only thing you need to be successful in starting a business. You will also need lots of motivation and patience. But passion is essential as it will help you stay focused and keep moving without giving up easily.

2. Make sure there is a demand for the business. Do research to determine the demand for products or services from comparable businesses. You will find it helpful to see how quickly related businesses have been able to grow.

3. Learn from others. Check with similar companies and speak to other professionals who have experience in the industry. Most entrepreneurs are open to sharing their experiences and advice with those who won't directly compete with them. This is a crucial initial step in determining your own likelihood of success.