What is a trademark specimen? - Trademark Section 8 FAQ - LegalZoom 
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Section 8 Declaration of Continued Use FAQs

What is a trademark specimen?

A specimen is a real-world example of how you are using your mark on goods or in the offer of services. A specimen is more than just a picture of your trademark or logo.

For goods (products), acceptable specimens include labels, tags, packaging material, instruction manuals and containers which display the trademark. Please note that brochures, business cards, catalogs and stationery are generally not acceptable specimens for goods.

For services, acceptable specimens include brochures, flyers, advertisements, yellow page listings and websites. Please note that stationery is generally not an acceptable specimen for services. For a business card to be an acceptable specimen, it must contain the proposed trademark and the services offered in connection with that trademark.

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