A specimen is a real-world example of how you are using your trademark on goods or in the offer of services. A specimen is more than just a picture of your trademark or logo.
For goods (products), acceptable specimens include
labels, tags, packaging material, instruction manuals and containers which display the trademark. Please note that brochures, business cards, catalogs and stationery are generally not acceptable specimens for goods.
For services, acceptable specimens include brochures,
flyers, advertisements, Yellow Pages listings and websites. Please note that stationery is generally not acceptable specimen for services. If using a business card, the services offered must be listed on the card, along with the trademark.