Protect your name, logo, or slogan

  • 30-minute online consultation with an expert trademark lawyer
  • Comprehensive search of UK trademark database
  • Detailed report and advice
  • Preparation and filing of your trademark application
  • Guaranteed success or your money back*

Prices from £300 + Government filing fee.

masked young male seated at bar on the phone
masked young male seated at bar on the phone

Protect your name, logo, or slogan

  • 30-minute online consultation with an expert trademark lawyer
  • Comprehensive search of UK trademark database
  • Detailed report and advice
  • Preparation and filing of your trademark application
  • Guaranteed success or your money back*

Prices from £300 + Government filing fee.

masked young male seated at bar on the phone

Why it’s important

Paper and pen icon

Stop copycats

Own the exclusive rights to your brand names, slogans, and logos.
Paper and pen icon

Bulletproof your brand

Build a powerful brand with the ® symbol.
Paper and pen icon

Defend and enforce your rights

Make it easier to sue those who steal your mark.

What you can and can’t trademark

What to trademark What not to trademark
  • A name like Nike
  • A logo like the swoosh logo
  • A slogan like “just do it”
  • A song, book, film, or other original creative work.
  • An invention like a technical process, machine, manufactured good, or chemical formula.
What to trademark
  • A name like Nike
  • A logo like the swoosh logo
  • A slogan like “just do it”
What not to trademark
  • A song, book, film, or other original creative work.
  • An invention like a technical process, machine, manufactured good, or chemical formula.

Frequently asked questions

I found a trademark similar to mine. Can I still register it?
Usually no, because it could create confusion.

But if the other mark is used for different products or services, it might be possible because consumers may not be confused about who sells what.

Do I need to register my business name and logo separately?
Yes.

You can register a logo that includes text, but then the design and the text together are considered one trademark. Want them protected individually? You’d need to file two applications.

With a basic search, we look for direct hits (aka exact matches) in the national database to see if someone already registered your mark.

With a comprehensive search, we look for exact and similar matches.

How many trademark classes do I need to register in?
It depends on what you sell.

The UKIPO puts all products and services into 45 classes. Own a restaurant? You provide a service in class 43 (food services). Also sell cookbooks and teach cooking at the restaurant? You may want to register in class 16 (paper goods) and class 41 (education and entertainment services) too.

Usually, your trademark protection is limited to the classes listed in your application.

How long will it take to register my trademark?
Typically three to four months.

The UKIPO will send an approval, ask for additional info, or send a rejection as an Office action that requires a response within 6 months.

Is there a chance my trademark could get rejected?
Yes.

The UK IPOs examiner might reject your mark if, for example, they consider it to be directly descriptive of the products or services you offer.

How to start your trademark registration

  1. Tell us about your mark
  2. We’ll research it and report back
  3. We’ll complete and file your paperwork When you give us the green light, we’ll e-file with the UK Intellectual Property Office (UKIPO) — and you’ll get a decision in typically three to four months.

Why choose us

4 million+ customers

Offering comprehensive legal solutions to over 4 million customers.

650,000+ intellectual property filings

Trusted to protect over 650,000 brands, inventions, and creative works.

320,000+ trademark applications

Turned to over 320,000 times for trademark applications.

Questions?

Contact the Customer Support team on (0300 4563 472)

Mon to Thu: 9am to 5.30pm, Fri: 9am to 5.00pm

Ready to register your trademark?

Questions?

Contact the Customer Support team on (0300 4563 472)

Mon to Thu: 9am to 5.30pm, Fri: 9am to 5.00pm

* If your first application is not successful, we will either refund your fee or file another for free. Limited to one waived fee for a different mark per order and only includes LegalZoom fees, not Government filing fee

Get helpful tips and info from our newsletter!

Stay in touch, get our newsletter

WILLS

Wills

Right Menu Icon