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A federal trademark registration gives you exclusive rights to nationwide use of your mark

We know the ropes

We've done this a thousand times (about 220,000 times, actually), and have crafted a questionnaire to help make the application process easier for you.

A trademark attorney will navigate the trademark process for you

We look out for you

Before we submit your application, we do a basic trademark search and inform you of any direct conflicts so your brand has a better chance of succeeding.

Our trademark team ensures a smooth process from beginning to end

We know where to go

Once your application is done, we’ll get it into the right hands at the U.S. Patent & Trademark Office, so all you have to do is wait for their response.

What is a trademark?

A trademark typically protects names, words, slogans and symbols that identify a business or brand and distinguishes it from others. Trademarks include brand names such as "Coca-Cola" and symbols such as Nike's famous "swoosh."

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What are the benefits of registering a trademark?

Federal registration provides several advantages, including giving you a legal presumption of ownership and exclusive rights to use the mark nationwide in connection with your goods or services. It also gives you the right to bring a federal suit against anyone who may be infringing on your mark, and allows you to use the coveted ® symbol.

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What can you trademark?

  • A name, such as your company's name or a line of products.
  • A logo or other symbol or design used to create brand recognition.
  • A slogan or other phrase used in connection with your brand.

What can't you trademark?

  • A creative work such as a book, film, song, or theatrical performance is generally protected by a copyright.
  • An invention, mechanical device, business method, or process is generally protected by a utility patent.
  • An idea itself can't be protected, though it may be eligible for a copyright or patent once it's manifest in tangible form.

Copyright, trademark and patent: what's the difference?

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It’s so easy

Fill out our questionnaire to begin the process.

1. Fill out our questionnaire to begin the process.

We’ll work with you to assemble your application, and will conduct a trademark search to reveal any potential conflicts.

2. We’ll work with you to assemble your application, and will conduct a trademark search to reveal any potential conflicts.

We’ll file your completed application with the U.S. Patent and Trademark Office (USPTO).

3. We’ll file your completed application with the U.S. Patent and Trademark Office (USPTO).

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We file your trademark application with the U.S. Patent and Trademark Office (USPTO)

Basic trademark search

We perform a basic federal direct-hit search of the federal trademark database for direct conflicts with your trademark

Discount on comprehensive trademark search

If you need a more thorough search for similar, competing marks.

Peace of Mind Review™

Digitalization, color adjustment and compilation of your trademark specimens and designs

Email delivery of your trademark application

Ask away. We have answers.

Common questions

What's the difference between a copyright and a trademark?
Copyrights generally protect artistic works, such as songs, paintings, books, and audiovisual works. Trademarks are generally used to protect brand names, slogans, and logos for businesses.
What's included in a trademark search?
You can't register a trademark that would likely cause confusion with other marks. A trademark search can help alert you to possible conflicts before you even start the application process. We include a basic direct-hit search of the USPTO database as part of our process, to identify any federally registered marks that are identical to yours. We also offer an optional Comprehensive Trademark Search that casts a much wider net to reveal potential conflicts beyond those that are simply identical.
How long does it take for a trademark to be registered?
It can take six months or longer for a federal trademark application to be processed by the USPTO. Preparing a strong trademark application can lessen the chance of encountering setbacks and can make the registration process much smoother.

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Questions and answers

This public forum is not intended to provide legal advice and is not a substitute for professional legal advice. Unless specifically indicated, the content is not drafted, supported, or vetted by LegalZoom. It is simply a place for customers to help customers. If you need legal advice, LegalZoom can connect you to a licensed and independent attorney. If you are providing answers, please do not provide legal advice if you are not qualified or licensed to do so.

Protect your trademark now

Don’t leave your brand at risk.

Apply for Trademark Registration with LegalZoom

A federally registered trademark can protect your brand nationwide.  By trademarking a business name, logo, company phrase or other slogan with the U.S. Patent and Trademark Office (USPTO), you establish a legal presumption of ownership and an exclusive right to use the trademark nationwide. Federal trademark registration lists your trademark in the USPTO’s online databases and allows you to use the ® symbol, which essentially notifies the public that you own the trademark. Trademark registration also allows the trademark owner to bring action against infringers in federal court. In just a few simple steps, LegalZoom can help you create and file a trademark application with the USPTO. The process begins by answering a few questions and providing a sample of your mark. We perform a trademark search, create your trademark application, and file the application with the USPTO. The USPTO will review your application and make a decision whether to approve it or not and you will be notified of their decision. Start protecting your brand by applying to register a trademark through LegalZoom today. 

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