Pop superstar Lady Gaga recently filed a lawsuit against Excite Worldwide, alleging the Chicago-based company has filed frivolous and illegitimate trademark applications that are interfering with her own applications.
Excite has launched a line of jewelry and cosmetics called Lady Gaga by Design, which the "Born this Way" singer says she is not affiliated with. Gaga's suit says Excite is misleading her fans into thinking she had a hand in the Excite product line.
She also contends that by attempting to "frivolously" trademark the names "Lady Gaga" and "Lady Gaga LG" for use on jewelry and makeup, Excite is interfering with her own trademark applications. She has applications pending for products including candles, key chains, bags, tattoos and wigs, according to the New York Daily News.
Her suit seeks unspecified damages.
Excite spokespeople contacted by the Daily News did not comment on the litigation.
The "Poker Face" singer found herself in legal hot water in June, when a Detroit-area attorney filed a lawsuit alleging that not all revenue from sales of "We Pray for Japan" bracelets was going to earthquake relief in Japan, as advertised on Gaga's website.