The organizers of Bridge Day, a West Virginia festival featuring events at the state's New River Gorge Bridge, recently filed a trademark infringement lawsuit against David and Donna Sibray and Charles Gibson, who own and operate the website WVBridgeDay.com.
The plaintiffs allege the unofficial website WVBridgeDay.com site illegally utilizes the phrase Bridge Day, which the event trademarked in 2004, and provides inaccurate information about Bridge Day that has led to questions and complaints from prospective attendees.
"It's just hard because it really gives a lot of misinformation out," Cindy Dragan, Bridge Day Commission chairwoman, told the Charleston Gazette. Dragan said she could not think of a specific example of misinformation; however, as of September 9, the unofficial website was still advertising the 2009 Bridge Day.
Sibray told the Gazette that Bridge Day organizers knew about the unofficial website when it was launched three years ago, and expressed that it would be a positive marketing tool.
According to the official Bridge Day website, OfficialBridgeDay.com, this year's festival on October 15 will mark the 32nd anniversary of the event.
In another instance of an unofficial website being targeted for trademark infringement, the producers of the hit Twilight vampire films recently sued the owner of Twilight.com, an independent site that links to Twilight-themed webpages.