Because you.

There’s free. And there’s free with a little flair.

You made the decision to go it alone, and we think that's worth celebrating. It's just not always a very easy process. And other companies offer formations with strings attached. We let loose ribbons instead because we have nothing to hide. We're your guide, motivator, and cheerleader.



How it works

We've automated everything that we can so that we can always offer formations for free (minus the state fees—that's out of our hands). It's simple:

  • form for free
    Form for free

    Answer some questions with guidance from our little ribbon friend

  • Add what you need
    Add what you need

    Add on any important business services you need

  • Reap the rewards
    Reap the Rewards

    Keep an eye out for exclusive partner offers, helpful articles, and even rewards

The ribbon

Our little ribbon represents what we're all about—advocating for and celebrating small business owners. Anytime you see it, there's something to either learn, be aware of, or smile about. You can also engage with it in a side conversation if you have questions. So, without further ado...

Hi! I hope we'll be seeing much more of each other. If there's anything I can help you with now, you can click on me in corner of the page. Ciao for now!

Our values

Fiercely transparent

Not all free is created equal. We don't sell things you don't need, don't call to upsell, and we don't share info with third parties for marketing without your permission. What you see is what you get. And our only surprises are celebratory ones.

Small business advocates

We're passionate about small businesses because we know what it's like to have one. Many of our employees have been there, which helped inform the type of customer experience we felt was lacking.

Celebratory gift-givers

Customer success is what keeps us going, and we feel it's our duty to keep spirits high and remind folks of why they came to us in the first place.

Value-driven

We bring a "business owner" mindset to everything we do so we can offer free and low-cost offerings. We purposely leave out things like physical paperwork so we can offer competitive pricing.