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Home | Business & Tax | DBA | Wisconsin DBA


Form a Wisconsin DBA


Do it today! Time to make that business name you’ve been using official. With LegalZoom’s Doing Business As (DBA) Statement service, you’ll be up and running with a legal business name in no time. Get your business bank account and start doing business with the name of your newest venture. And yes, a DBA is the same thing as a “fictitious business name.? Let LegalZoom help take care of all the registration hassle so you can get to work.



WISCONSIN STATUTORY GUIDELINES

LegalZoom.com customizes your legal DBA filing to comply with local requirements, no matter where you live. However, if you’re interested in the specifics, they are listed below.

(DBAs)
  • Prohibited
    • May not register any mark which consists of
      • The flag, coat of arms, or insignia of the United States of America, or of any state or municipality or any foreign nation
    • Must be distinguishable from other registered DBAs
  • Necessary Items
    • The name of the person, firm, partnership, corporation, association or union of workingmen, on whose behalf such mark is to be filed
    • The class of merchandise and a separate description of the goods to which the same has been or is intended to be appropriated
    • The residence, location, or place of business of such party
    • Statement that the party, on whose behalf such mark is to be filed, has the right to the use of the same
    • That no other person, or persons, firm, partnership, corporation, association or union of workingmen has such right either in the identical form or in any such near resemblance as might be deceptive That the originals, copies, photographs, or cuts, counterparts, facsimiles or drawings filed therewith are correct
  • Procedure
    • Filing therewith a sworn statement with Secretary of State
  • Ongoing Responsibilities
    • Expiration: 10 Years
    • Renewal
      • Same application as registration
      • Additional 10 years
      • Application must be made within 6 months prior to expiration
(DBA: Corporations Only)
  • Prohibited
    • Unless authorized by law, may not use name unless:
      • Distinguishable upon the records of the department from all of the following names
        • The corporate name of a domestic corporation or a foreign corporation authorized to transact business in this state
        • A corporate name reserved or registered in this state
        • The corporate name of a dissolved corporation or a dissolved nonstock corporation that has retained the exclusive use of its name
        • The DBA of another foreign corporation or nonstock corporation authorized to transact business in this state
        • The corporate name of a nonstock corporation incorporated in this state
        • The name of a limited partnership formed under the laws of, or registered in, this state
        • The name of a cooperative association incorporated or authorized to transact business in this state
        • The name of a LLC organized under the laws of, or registered in, this state
        • The name of a limited liability partnership formed under the laws of, or registered in, this state
  • Necessary Items
    • A copy of the resolution of its board of directors, certified by any of its officers, adopting the DBA
  • Procedure for filing
    • If the corporate name of a foreign corporation is not available, corporation may use a DBA to transact business in this state if it delivers to the department for filing a copy of the resolution of its board of directors, and certified