If you want to rebrand your registered business and branch into new products or services, a DBA lets you pursue a different direction than your official business name suggests without having to start a new LLC or corporation.
Businesses not registered with the state (e.g. sole proprietorships) operate under the owner’s full legal name, so your personal name would be listed on all transactions. With a DBA, you can separate your legal name from your business name and gain more privacy.
A DBA is usually required under state law if you plan to operate your business under a name other than your legal name or an officially registered business name.
We’re the #1 choice for online DBA filings‡ for a reason. We deal with state agencies for you by filing your DBA directly with them.
If it’s required in your state, our first step in registering your DBA will be to check your state’s official database to find out if the name you want is available.
In states that require publication of new DBAs, we’ll publish your DBA statement in the appropriate newspaper.* We’ll also forward you the proof of publication and a copy of your statement.