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DBA (Doing Business As)
Bring your business to life with a DBA
Make a first and lasting impression with your "doing business as" name.
Reasons to get a "doing business as" name
It may be legally required.
Use a different business name than your entity's official name or your personal name.
Set up a business bank account.
For sole proprietorships and general partnerships, many banks require a DBA.
Expand and grow your business.
Name new business lines and keep them separate to cut down on paperwork and expenses.
It's a valuable asset to your business
Your business name is how customers find and recognize you, so a unique DBA can have a positive impact. The registration process can also help you avoid legal problems by making sure you don't choose a name that's confusingly similar to another business in your area.
Learn more about DBAsWe know the process - we make it easy
Every state and county has different regulations about DBAs. We don't just send you a blank form. We'll do a preliminary name search (where required) and file your DBA statement with the appropriate office. If proof of publication is required, we'll publish your DBA at no extra cost.
Find out more about DBAs in your stateGet Started Today
Standard
$99
+ state filing fees
Preliminary name search
We'll check to see if the name you want is available.
DBA application filing
We'll complete and file your application with the appropriate government office.
Publication of your DBA name
If required, we'll publish notice of your DBA filing in an authorized newspaper.
Proof of publication filing
If your county requires proof of publication, we'll file it at no extra charge.
Premium
$119
+ state filing fees
Everything from Standard plus:
3-month trial of QuickBooks Online
Track expenses and more with the easy-to-use accounting software (a $119 value).
30-day trial of attorney advice*
Speak with an independent attorney on an unlimited number of new legal matters.
Questions and answers
This public forum is not intended to provide legal advice and is not a substitute for professional legal advice. Unless specifically indicated, the content is not drafted, supported, or vetted by LegalZoom. It is simply a place for customers to help customers. If you need legal advice, LegalZoom can connect you to a licensed and independent attorney. If you are providing answers, please do not provide legal advice if you are not qualified or licensed to do so.
Ask away. We have answers.
Common questions
Is a fictitious business name the same as a DBA?
Yes. The name varies by state. A DBA name is sometimes also called an assumed business name or trade name.
Does my LLC or corporation need a DBA?
You may be required to file a DBA application if you plan on using a name that's different than the official LLC or corporation name filed with the state. When choosing a DBA name, some states and counties will allow you to use the designation "LLC" or "Inc." But you can't imply that your company is a different entity type than it really is.
Can I open a bank account before my DBA is filed?
Most banks require sole proprietorships and general partnerships to have registered DBAs to open bank accounts under their business names.
Do I need a DBA if I'm using my personal name?
In some places you can use your full name or part of your name without having to register a DBA. Exact rules can vary by state and by county, so it's best to contact your county clerk's office.
Is there a difference between a DBA and a trademark?
Yes. The purpose of a DBA is to inform the public that you intend to conduct business within your state using a name other than your personal name. A DBA doesn't give you unlimited rights to use that name. In contrast, trademark registration can protect a business' brand name, slogan or logo beyond a single geographic area.
Can someone else register the same name?
Some states and counties will register any properly filed DBA, even if it's the same name as yours. DBA filing doesn't provide business name protection. Name protection generally comes under state and federal trademark law.
A specialist is here to help
(866) 738-2618
We're available Mon-Fri 5am to 8pm PT and Weekends 7am to 4pm PT
Our agents are based in the United States.
Speak with an attorney
Get legal advice from an independent attorney at a price you can afford.
Pricing starts at $23.99/month
Questions and answers
This public forum is not intended to provide legal advice and is not a substitute for professional legal advice. Unless specifically indicated, the content is not drafted, supported, or vetted by LegalZoom. It is simply a place for customers to help customers. If you need legal advice, LegalZoom can connect you to a licensed and independent attorney. If you are providing answers, please do not provide legal advice if you are not qualified or licensed to do so.
Register your DBA starting at $99 + fees
It's quick and easy to file—get started today.
File a DBA with LegalZoom
If you choose to name your business anything other than your own personal legal name or last name, or legal name of your business entity, you will need to register the name with the appropriate government office. This process is referred to as registering a DBA name. DBA (Doing Business As) is commonly referred to as fictitious business name, assumed name or trade name. We simplify the process of registering a business name by completing and filing your DBA application. If required, we even perform a DBA name search, publish your DBA in a local newspaper and file proof of publication at no additional cost. Let LegalZoom help with your DBA filing. Just fill out a simple online questionnaire and we'll take care of the filing.
*Available in most states. Telephone consultations with a participating firm, during normal business hours, of up to one half (1/2) hour each, limited to one consultation for each new legal matter. After the 30-day trial period, benefits to the Business Legal Plan (also Business Advantage Pro) continue automatically for $29.99 per month. For states where Business Advantage Pro is not available, benefits to Business Advantage Standard continue automatically for $7.99. You can cancel by calling (877) 818-8787. For full details, see the Legal Plan Contract and Advantage Terms of Service.
