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Get attorney help for trademark registration

Get attorney support from start to finish when you register your trademark. Our attorney-led trademark registration package costs 75% less than a traditional attorney.*

$649 + federal fees

Female artist with brunette wavy hair and wearing a black and white striped shirt sitting at her desk surrounded by art projects. Working on her tablet to register her trademark with LegalZoom.

Why use LegalZoom to register your trademark?

Increase your chance of approval when our attorneys guide you through the trademark registration process—simply and affordably. We’re here to help with:

Time & money savings

Let an attorney take care of everything—from research to filing your application—affordably. Our attorney-led trademark service costs 75% less than a traditional offline attorney.*

Attorney guidance

Trademark attorneys offer advice at every stage, including filing and navigating roadblocks. Attorney assistance is proven to increase your chances of successfully registering your trademark.

Experience you can trust

You can count on us—we operate our own law firm with over 30 trademark attorneys, each with years of experience in trademark law. You’re in good hands with the #1 filer in the U.S.**

Highest success rate

We’ve successfully registered more trademarks than our online competitors combined. Plus, if your first trademark gets rejected by the government, we’ll help you register a new one for no additional fee.§

Affordable attorney trademark help

Trademark registration

Set up your mark for success. With attorney help, you have a 94% chance of registering a trademark.

$649+ federal fees

Register a trademark

Start a trademark registration with LegalZoom in 3 easy steps

With attorneys here to help, we make it simple to protect your brand. Working with an attorney increases your chance of success when registering a trademark with the U.S. Patent and Trademark Office (USPTO).

Tell us about your trademark

Simply answer some questions about your trademark and your business, and an attorney will get in touch about next steps.

We’ll research it & report back

Your attorney will perform a comprehensive trademark search to make sure nothing similar is in use. If there are potential issues, we’ll search a second mark for free.

We’ll complete & file your paperwork

Once the attorney confirms with you that everything is ready to go, they’ll e-file with the USPTO.

Woman’s hands working at a desk sitting in front of a computer creating a logo that will be trademarked with LegalZoom.

What is a trademark?

Trademarks identify your products and services as distinctly belonging to your brand, distinguishing you from competitors. You can register a trademark for different types of intellectual property including your business name, product name, tagline, logo, symbol, or design. A registered trademark must be used in commerce to provide real protection against anyone who wants to copy you. Registering a trademark can be a complicated process, but attorneys can walk you through the steps and file your application.

What does a trademark mean?

A trademark means that a business name, brand name, tagline, logo, symbol, or design is registered with the USPTO, and that its use by others is restricted. Registering a trademark is a legal process of providing protection against competitors who want to copy your branding.

Ready to register your trademark?

Register a trademark

What’s the difference between a trademark and a copyright?

While copyrights and registered trademarks both help protect your intellectual property, they are used for different things.


Copyrights protect creative works

Copyrights cover creative works such as stories, poems, song lyrics, movies, and even software code.

Copyright is automatic

As soon as you create a piece of art or pen the lyrics of a song, you establish ownership. There is a legal process that you can—and should—use to gain better legal protection.

Copyrights expire

A person’s copyright lasts for the length of their life plus 70 years. There are different rules for pieces that are created anonymously or under a pseudonym.


Trademarks protect brands

Trademarks are used to protect brand names, business names, product names, logos, and slogans. They ensure that a brand can use its assets to build recognition and differentiate itself.

Trademarks need to be registered

While you gain some protection as soon as you start using your brand name and logo, you need to register a trademark with the USPTO to really protect your brand.

Trademarks can be renewed

As long as you renew your trademark—after the first five years, then every 10—it will not expire.
A man wearing glasses and a white button-up shirt and tie is smiling at a brunette woman wearing glasses in a conference room. In the background is smiling as they discuss how to incorporate their business.

How to trademark a phrase

Using a distinctive phrase connected with your business—such as a slogan, motto, or tagline—can help improve your brand recognition. To prevent other companies from using your phrase, you can register a trademark for it—starting with a comprehensive search. However, not every phrase can be trademarked, not everyone can trademark a phrase, and registration does not provide complete protection. A trademark attorney can advise you on the best next steps for registering a trademark for your particular phrase.

How to trademark a name

Your application must be filed with the USPTO, and it must include:
The name and address of the mark’s owner
The name you want to protect
The goods or services that you want to register your name for
Whether your name is already being used in business ("in commerce") or you haven’t started using it yet ("intent to use")
A label or a package (the "specimen") that shows your name in use if you’re filing your trademark as "in commerce." (If you file as "intent to use" you will need to provide your specimen later and pay additional federal fees.)

How to register a trademark for a name and logo

You can register a trademark for a logo that includes your name, but the logo and name together will be considered one trademark. If you want them protected individually, you’ll need to file two applications. Using your logo does automatically give you common law trademark protection—but for full legal protection, you should file a trademark application. There are many nuances in the trademark registration process so it’s always helpful to get guidance from a trademark attorney.

Why trademark registration is important

Stop copycats

Deter competitors from stealing your branding—and profiting from your reputation.

Stand out

Create a brand as unique as you, knowing it can be preserved.

Own your brand

Secure the exclusive rights to your names, slogans, and logos.

Make it legal

Build a powerful brand that’s yours alone with the ® symbol.

Enforce your rights

Be empowered to legally claim your unique branding.

Defend what’s yours

Make it easier to sue competitors who steal your trademarks.

What you can and can’t trademark

What you can trademark

  • A name like Nike
  • A logo like the swoosh logo
  • A slogan like "Just do it"

What you can’t trademark

  • A song, book, film, or other original creative work. Get a copyright instead.
  • An invention like a technical process, machine, manufactured good, or chemical formula. Look into a patent.
Man’s hands sitting at a drafting table working on a company logo that will have its trademark registered with LegalZoom.

What are the common reasons a trademark is rejected?

To avoid delays in the trademark registration process, here are some potential roadblocks to trademark registration you should be aware of:

  • You can’t register a trademark for non-business purposes.
  • You can’t register a generic or descriptive name, as your trademark name has to be distinctive or unique in some way to be approved.
  • You can only trademark a brand name that you’re using in business or that you intend to use in business in the near future.
  • The name can’t create a likelihood of confusion among consumers.

Trademarks can be rejected when your name is too similar to another registered mark or one that’s pending. This is because consumers could get confused and mistakenly believe they come from the same source. That’s why every trademark application must specify the type of goods or services where that trademark will be used.

Artist from Viva la Puppet wearing a multicolored striped shirt cutting out the Viva la Puppet logo after their trademark was registered with LegalZoom.

How much does a trademark cost?

If you choose to work with a traditional attorney on a trademark application, expect to pay an hourly rate for their services in addition to the USPTO filing fees.

  • The USPTO charges a fee of $250 to $350 per class of goods or services, depending on which trademark application filing option you choose. Your trademark is valid for five years, after which you’ll pay a $525 renewal filing fee per class of goods or services. After that, you’ll only need to renew every 10 years.
  • If you choose to work with us, our trademark package costs a flat fee of $649 (plus federal filing fees). This includes attorney-guided trademark registration, attorney calls, and application review for 75% less than a traditional offline attorney.*

Ready to register your trademark?

Register a trademark

Frequently asked questions

What our customers are saying

The support from the attorney created a seamless experience. I got excellent advice along the way and received outstanding customer service.
Maria C., trademark customer
I’m amazed how easy and how quick everything was put together. I’ll get all my trademarking done with LegalZoom.
Ricardo C., trademark customer
My lawyer … was so helpful in explaining the process, what to expect, and when we’d move on to the next steps. Amazing. I highly recommend this service!
Andrea S., trademark customer


Ask an attorney

Get the right guidance with an attorney by your side.

Call an agent at (866) 270-9658

Mon–Fri: 5 a.m.–7 p.m. PT
Weekends: 7 a.m.–4 p.m. PT

Based on filing two applications, each having an independent 75% probability of registration because as of March 19, 2020, 75% of our attorney-led applications that have reached final disposition (registration, rejection, or withdrawal) at the USPTO were successfully registered as trademarks.
USPTO filing fee of $350 (for Trademark Electronic Application System, or TEAS, Standard) or $250 (for TEAS Plus qualifying applications) per class will be charged before we file your application.
*Based on the AIPLA Report of the Economic Survey 2019, IP attorneys in the U.S. charge an average of $2445 for trademark clearance and filing.
**LZ Legal Services is the #1 law firm filer by volume for US based businesses at the U.S. Patent and Trademark Office (USPTO).
§If LZLS recommends proceeding with your trademark application and the application receives a 'final refusal' from the United States Patent and Trademark Office, LegalZoom will waive its service fees for preparing a second application for a different trademark. Government filing fees will still apply. Limit one waived service fee for a different mark per order. Trademark registration volume and success comparisons are to Trademark Engine, Trademarkia, RocketLawyer, and Trademark Elite, based on 2022 DocketTrak data.
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