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Trademark Registration

You've worked hard to build a name for your business. Protect it.

A registered trademark greatly expands the legal protections available to your brand.

Most people complete our questionnaire in under 15 minutes.

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Pricing starts at $199 + Federal filing fees

Let’s join forces in protecting your brand

A federal trademark registration gives you exclusive rights to nationwide use of your mark

We know the ropes

We've done this a thousand times (about 280,000 applications filed, actually), and have crafted a questionnaire to help make the application process easier for you.

A trademark attorney will navigate the trademark process for you

We look out for you

Before we submit your application, we do a basic trademark search and inform you of any direct conflicts so your brand has a better chance of succeeding.

Our trademark team ensures a smooth process from beginning to end

We know where to go

Once your application is done, we’ll get it into the right hands at the U.S. Patent & Trademark Office, so all you have to do is wait for their response.

What is a trademark?

A trademark typically protects names, words, slogans and symbols that identify a business or brand and distinguishes it from others. Trademarks include brand names such as "Coca-Cola" and symbols such as Nike's famous "swoosh."

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What are the benefits of registering a trademark?

Federal registration provides several advantages, including giving you a legal presumption of ownership and exclusive rights to use the mark nationwide in connection with your goods or services. It also gives you the right to bring a federal suit against anyone who may be infringing on your mark, and allows you to use the coveted ® symbol.

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What can you trademark?

  • A name, such as your company's name or a line of products.
  • A logo or other symbol or design used to create brand recognition.
  • A slogan or other phrase used in connection with your brand.

What can't you trademark?

  • A creative work such as a book, film, song, or theatrical performance is generally protected by a copyright.
  • An invention, mechanical device, business method, or process is generally protected by a utility patent.
  • An idea itself can't be protected, though it may be eligible for a copyright or patent once it's manifest in tangible form.

Copyright, trademark and patent: what's the difference?

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How it works

For a more detailed view of the trademark process, and details on government processing times, click here.

1. Complete our trademark registration questionnaire.

2. We search the federal trademark database for direct conflicts.

3. Once documents are signed, we file your application with the USPTO.

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We file your trademark application with the U.S. Patent and Trademark Office (USPTO)

Basic trademark search

We perform a basic federal direct-hit search of the federal trademark database for direct conflicts with your trademark

Discount on comprehensive trademark search

If you need a more thorough search for similar, competing marks.

Peace of Mind Review™

Digitalization, color adjustment and compilation of your trademark specimens and designs

Email delivery of your trademark application

Ask away. We have answers.

Common questions

What's the difference between a copyright and a trademark?
Copyrights generally protect artistic works, such as songs, paintings, books, and audiovisual works. Trademarks are generally used to protect brand names, slogans, and logos for businesses.
What's included in a trademark search?
You can't register a trademark that would likely cause confusion with other marks. A trademark search can help alert you to possible conflicts before you even start the application process. We include a basic direct-hit search of the USPTO database as part of our process, to identify any federally registered marks that are identical to yours. We also offer an optional Comprehensive Trademark Search that casts a much wider net to reveal potential conflicts beyond those that are simply identical.
How long does it take for a trademark to be registered?
It can take six months or longer for a federal trademark application to be processed by the USPTO. Preparing a strong trademark application can lessen the chance of encountering setbacks and can make the registration process much smoother.

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Weekends 7am-4pm PT

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Questions and answers  

Questions and answers

This public forum is not intended to provide legal advice and is not a substitute for professional legal advice. Unless specifically indicated, the content is not drafted, supported, or vetted by LegalZoom. It is simply a place for customers to help customers. If you need legal advice, LegalZoom can connect you to a licensed and independent attorney. If you are providing answers, please do not provide legal advice if you are not qualified or licensed to do so.

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