Get attorney help for trademark registration
Get attorney support from start to finish when you register your trademark. Our attorney-led trademark registration package costs 75% less than a traditional attorney.*
$599 + federal fees‡
Why use LegalZoom to register your trademark?
Increase your chance of approval when our attorneys guide you through the trademark registration process—simply and affordably. We're here to help with:
Time & money savings
Let an attorney take care of everything—from research to filing your application—affordably. Our attorney-led trademark service costs 75% less than a traditional offline attorney.*
Attorney guidance
Trademark attorneys offer advice at every stage, including filing and navigating roadblocks. Attorney assistance is proven to increase your chances of successfully registering your trademark.
Experience you can trust
You can count on us—we operate our own law firm with over 30 trademark attorneys, each with years of experience in trademark law. You're in good hands with the #1 filer in the U.S.**
Highest success rate
We've successfully registered more trademarks than our online competitors combined. Plus, if your first trademark gets rejected by the government, we'll help you register a new one for no additional fee.§
Affordable attorney trademark help
Set up your mark for success. With attorney help, you have a 94% chance of registering a trademark.†
- If your first mark gets rejected, we'll cover our $599 fee to register a different mark§
- Have peace of mind knowing your attorney will research your mark, file for you, and deal with minor roadblocks
- Get a free trademark search for a second mark if your attorney thinks there's an issue with your first choice
Start a trademark registration with LegalZoom in 3 easy steps
Tell us about your trademark
Simply answer some questions about your trademark and your business, and an attorney will get in touch about next steps.
We'll research it & report back
Your attorney will perform a comprehensive trademark search to make sure nothing similar is in use. If there are potential issues, we'll search a second mark for free.
We'll complete & file your paperwork
Once the attorney confirms with you that everything is ready to go, they'll e-file with the USPTO.
What is a trademark?
What does a trademark mean?
Ready to register your trademark?
Register a trademarkWhat's the difference between a trademark and a copyright?
While copyrights and registered trademarks both help protect your intellectual property, they are used for different things.
Copyright
Copyrights protect creative works
Copyrights cover creative works such as stories, poems, song lyrics, movies, and even software code.
Copyright is automatic
As soon as you create a piece of art or pen the lyrics of a song, you establish ownership. There is a legal process that you can—and should—use to gain better legal protection.
Copyrights expire
A person's copyright lasts for the length of their life plus 70 years. There are different rules for pieces that are created anonymously or under a pseudonym.
Trademark
Trademarks protect brands
Trademarks are used to protect brand names, business names, product names, logos, and slogans. They ensure that a brand can use its assets to build recognition and differentiate itself.
Trademarks need to be registered
While you gain some protection as soon as you start using your brand name and logo, you need to register a trademark with the USPTO to really protect your brand.
Trademarks can be renewed
As long as you renew your trademark—after the first five years, then every 10—it will not expire.
How to trademark a phrase
How to trademark a name
How to register a trademark for a name and logo
You can register a trademark for a logo that includes your name, but the logo and name together will be considered one trademark. If you want them protected individually, you'll need to file two applications. Using your logo does automatically give you common law trademark protection—but for full legal protection, you should file a trademark application. There are many nuances in the trademark registration process so it's always helpful to get guidance from a trademark attorney.
Why trademark registration is important
Stop copycats
Deter competitors from stealing your branding—and profiting from your reputation.
Stand out
Create a brand as unique as you, knowing it can be preserved.
Own your brand
Secure the exclusive rights to your names, slogans, and logos.
Make it legal
Build a powerful brand that's yours alone with the ® symbol.
Enforce your rights
Be empowered to legally claim your unique branding.
Defend what's yours
Make it easier to sue competitors who steal your trademarks.
What you can and can't trademark
What are the common reasons a trademark is rejected?
To avoid delays in the trademark registration process, here are some potential roadblocks to trademark registration you should be aware of:
- You can't register a trademark for non-business purposes.
- You can't register a generic or descriptive name, as your trademark name has to be distinctive or unique in some way to be approved.
- You can only trademark a brand name that you're using in business or that you intend to use in business in the near future.
- The name can't create a likelihood of confusion among consumers.
Trademarks can be rejected when your name is too similar to another registered mark or one that's pending. This is because consumers could get confused and mistakenly believe they come from the same source. That's why every trademark application must specify the type of goods or services where that trademark will be used.
How much does a trademark cost?
If you choose to work with a traditional attorney on a trademark application, expect to pay an hourly rate for their services in addition to the USPTO filing fees.
- The USPTO charges a fee of $250 to $350 per class of goods or services, depending on which trademark application filing option you choose. Your trademark is valid for five years, after which you'll pay a $525 renewal filing fee per class of goods or services. After that, you'll only need to renew every 10 years.
- If you choose to work with us, our trademark package costs a flat fee of $599 (plus federal filing fees‡). This includes attorney-guided trademark registration, attorney calls, and application review for 75% less than a traditional offline attorney.*
Ready to register your trademark?
Register a trademarkFrequently asked questions
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Questions?
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