Register a trademark with America’s #1 filer
Let one of our experienced trademark attorneys take care of everything so you don’t have to—including performing a trademark search, providing legal advice, and preparing and filing your application.
$649 + federal fees‡
Have questions? Call (866) 270-9658 for a free discovery call.
Why use LegalZoom to register your trademark?
Did you know nearly 50% of trademark applications are rejected? With LegalZoom, you have a 94% chance of approval† with our experienced trademark attorneys managing the entire process for you—simply and affordably.
Time & money savings
The entire trademark filing process from start to finish can be completed quickly in just 3 easy steps—for almost 75% less than the cost of using a traditional offline attorney.*
Done right the first time
Don’t be fooled by low priced options from our online competitors. 50% or more of trademark applications they submit are rejected after a 14 month wait for a decision.**
Experience you can trust
You can count on us—we operate our own law firm with over 30 trademark attorneys, each with years of experience in trademark law.
Highest success rate
Our application approval rate is higher than our online competitors, plus we’ve successfully registered over 3 times as many trademarks than all other competitors.**
Have an attorney handle everything from start to finish
Trademark registration + Trademark search
Second Chance Promise: Get a second trademark search for free if your attorney thinks there's an issue with your first choice; and if your trademark application gets rejected, we'll help you file another one free of charge.§
$649+ federal fees‡
Register my trademarkHave questions? Call (866) 270-9658 for a free discovery call.
Start a trademark registration with LegalZoom in 3 easy steps
Tell us about your trademark
Simply answer some questions about your trademark and your business, and an attorney will get in touch about next steps.
We’ll research it & report back
Your attorney will perform a comprehensive trademark search to make sure nothing similar is in use. If there are potential issues, we’ll search a second mark for free.
We’ll complete & file your paperwork
Once the attorney confirms with you that everything is ready to go, they’ll e-file with the USPTO.
What is a trademark?
What does a trademark mean?
Ready to register your trademark?
Register my trademarkWhat’s the difference between a trademark and a copyright?
Copyright
Copyrights protect creative works
Copyright is automatic
Copyrights expire
Trademark
Trademarks protect brands
Trademarks need to be registered
Trademarks can be renewed
How to trademark a phrase
How to trademark a name
How to register a trademark for a name and logo
You can register a trademark for a logo that includes your name, but the logo and name together will be considered one trademark. If you want them protected individually, you’ll need to file two applications. Using your logo does automatically give you common law trademark protection—but for full legal protection, you should file a trademark application. There are many nuances in the trademark registration process so it’s always helpful to get guidance from a trademark attorney.
Why trademark registration is important
Stop copycats
Deter competitors from stealing your branding—and profiting from your reputation.
Stand out
Create a brand as unique as you, knowing it can be preserved.
Own your brand
Secure the exclusive rights to your names, slogans, and logos.
Make it legal
Build a powerful brand that’s yours alone with the ® symbol.
Enforce your rights
Be empowered to legally claim your unique branding.
Defend what’s yours
Make it easier to sue competitors who steal your trademarks.
What you can and can’t trademark
What are the common reasons a trademark is rejected?
To avoid delays in the trademark registration process, here are some potential roadblocks to trademark registration you should be aware of:
- You can’t register a trademark for non-business purposes.
- You can’t register a generic or descriptive name, as your trademark name has to be distinctive or unique in some way to be approved.
- You can only trademark a brand name that you’re using in business or that you intend to use in business in the near future.
- The name can’t create a likelihood of confusion among consumers.
Trademarks can be rejected when your name is too similar to another registered mark or one that’s pending. This is because consumers could get confused and mistakenly believe they come from the same source. That’s why every trademark application must specify the type of goods or services where that trademark will be used.
How much does a trademark cost?
If you choose to work with a traditional attorney on a trademark application, expect to pay an hourly rate for their services in addition to the USPTO filing fees.
- The USPTO charges a fee of $250 to $350 per class of goods or services, depending on which trademark application filing option you choose. Your trademark is valid for five years, after which you’ll pay a $525 renewal filing fee per class of goods or services. After that, you’ll only need to renew every 10 years.
- If you choose to work with us, our trademark package costs a flat fee of $649 (plus federal filing fees‡). This includes attorney-guided trademark registration, attorney calls, and application review for 75% less than a traditional offline attorney.*
Ready to register your trademark?
Register my trademarkFrequently asked questions
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