What is a trademark?

A trademark typically protects names, words, slogans and symbols that identify a business or brand and distinguishes it from others. Trademarks include brand names such as "Coca-Cola" and symbols such as Nike's famous "swoosh."

What are the benefits of registering a trademark?

Federal registration provides several advantages, including giving you a legal presumption of ownership and exclusive rights to use the mark nationwide in connection with your goods or services. It also gives you the right to bring a federal suit against anyone who may be infringing on your mark, and allows you to use the coveted ® symbol.

What can you trademark?

• A name, such as your company's name or a line of products.
• A logo or other symbol or design used to create brand recognition.
• A slogan or other phrase used in connection with your brand.

What can't you trademark?

• A creative work such as a book, film, song, or theatrical performance is generally protected by a copyright.
• An invention, mechanical device, business method, or process is generally protected by a utility patent.
• An idea itself can't be protected, though it may be eligible for a copyright or patent once it's manifest in tangible form.