Welcome back
Finish your .Continue
Continue
- Starting Your Business
- Forming Your Business
- Naming Your Business
- Additional Business Services
- Tax, Licenses and Permits
- Running Your Business
- Corporate Changes and Filings
- Real Estate
- Trademarks
- Patents and Copyrights
- Business Compliance
- Additional Business Services
- Wills & Trusts
- Wills & Trusts
- Additional Services
- Personal & Family
- Personal Services
- Real Estate
- Additional Services
Trademark Registration
You've worked hard to build a name for your business. Protect it.
A registered trademark greatly expands the legal protections available to your brand.
Let’s join forces in protecting your brand
We know the ropes
We've done this a thousand times (about 220,000 times, actually), and have crafted a questionnaire to help make the application process easier for you.
We look out for you
Before we submit your application, we do a basic trademark search and inform you of any direct conflicts so your brand has a better chance of succeeding.
We know where to go
Once your application is done, we’ll get it into the right hands at the U.S. Patent & Trademark Office, so all you have to do is wait for their response.
What is a trademark?
A trademark typically protects names, words, slogans and symbols that identify a business or brand and distinguishes it from others. Trademarks include brand names such as "Coca-Cola" and symbols such as Nike's famous "swoosh."
Learn moreWhat are the benefits of registering a trademark?
Federal registration provides several advantages, including giving you a legal presumption of ownership and exclusive rights to use the mark nationwide in connection with your goods or services. It also gives you the right to bring a federal suit against anyone who may be infringing on your mark, and allows you to use the coveted ® symbol.
Learn moreWhat can you trademark?
- A name, such as your company's name or a line of products.
- A logo or other symbol or design used to create brand recognition.
- A slogan or other phrase used in connection with your brand.
What can't you trademark?
- A creative work such as a book, film, song, or theatrical performance is generally protected by a copyright.
- An invention, mechanical device, business method, or process is generally protected by a utility patent.
- An idea itself can't be protected, though it may be eligible for a copyright or patent once it's manifest in tangible form.
Copyright, trademark and patent: what's the difference?
It’s so easy
1. Fill out our questionnaire to begin the process.
2. We’ll work with you to assemble your application, and will conduct a trademark search to reveal any potential conflicts.
3. We’ll file your completed application with the U.S. Patent and Trademark Office (USPTO).
Get started today
Basic
$199
Filing
We file your trademark application with the U.S. Patent and Trademark Office (USPTO)
Basic trademark search
We perform a basic federal direct-hit search of the federal trademark database for direct conflicts with your trademark
Discount on comprehensive trademark search
If you need a more thorough search for similar, competing marks.
Digitalization, color adjustment and compilation of your trademark specimens and designs
Email delivery of your trademark application
Complete
$219
Includes everything from the Basic package, plus:
Trademark Assignment Agreement
Enables the trademark owner to transfer trademark rights or ownership to another individual or entity.
Electronic copy of your trademark application, available to download in your account.
Business Advantage Pro – 30-day trial*
Ask away. We have answers.
Common questions
What's the difference between a copyright and a trademark?
Copyrights generally protect artistic works, such as songs, paintings, books, and audiovisual works. Trademarks are generally used to protect brand names, slogans, and logos for businesses.
What's included in a trademark search?
You can't register a trademark that would likely cause confusion with other marks. A trademark search can help alert you to possible conflicts before you even start the application process. We include a basic direct-hit search of the USPTO database as part of our process, to identify any federally registered marks that are identical to yours. We also offer an optional Comprehensive Trademark Search that casts a much wider net to reveal potential conflicts beyond those that are simply identical.
How long does it take for a trademark to be registered?
It can take six months or longer for a federal trademark application to be processed by the USPTO. Preparing a strong trademark application can lessen the chance of encountering setbacks and can make the registration process much smoother.
A specialist is here to help
(866) 679-2319
We're available Mon-Fri 5am to 8pm PT and Weekends 7am to 4pm PT
Our agents are based in the United States.
Speak with an attorney
Get legal advice from an independent attorney at a price you can afford.
Pricing starts at $23.99/month
Questions and answers
This public forum is not intended to provide legal advice and is not a substitute for professional legal advice. Unless specifically indicated, the content is not drafted, supported, or vetted by LegalZoom. It is simply a place for customers to help customers. If you need legal advice, LegalZoom can connect you to a licensed and independent attorney. If you are providing answers, please do not provide legal advice if you are not qualified or licensed to do so.
Apply for Trademark Registration with LegalZoom
A federally registered trademark can protect your brand nationwide. By trademarking a business name, logo, company phrase or other slogan with the U.S. Patent and Trademark Office (USPTO), you establish a legal presumption of ownership and an exclusive right to use the trademark nationwide. Federal trademark registration lists your trademark in the USPTO’s online databases and allows you to use the ® symbol, which essentially notifies the public that you own the trademark. Trademark registration also allows the trademark owner to bring action against infringers in federal court. In just a few simple steps, LegalZoom can help you create and file a trademark application with the USPTO. The process begins by answering a few questions and providing a sample of your mark. We perform a trademark search, create your trademark application, and file the application with the USPTO. The USPTO will review your application and make a decision whether to approve it or not and you will be notified of their decision. Start protecting your brand by applying to register a trademark through LegalZoom today.
*Available in most states. Telephone consultations with a participating firm, during normal business hours, of up to one half (1/2) hour each, limited to one consultation for each new legal matter. After the 30-day trial period, benefits to the Business Legal Plan (also Business Advantage Pro) continue automatically for $29.99 per month. For states where Business Advantage Pro is not available, benefits to Business Advantage Standard continue automatically for $7.99. You can cancel by calling (877) 818-8787. For full details, see the Legal Plan Contract and Advantage Terms of Service.
