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What's a sponsorship solicitation letter?

No matter what great cause you're raising money for, you're a pro at throwing events people love. But even someone with your skills needs help sometimes—such as when it comes to finding funds. A sponsorship solicitation letter can successfully woo sponsors and secure the support you need.

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Here's the info you'll need to have handy to complete your doc:

  • Who you're sending the letter to
    Have their name and contact info ready.

  • Who's organizing the event
    Have their name and contact info ready, too. (This is probably you or an organization you represent.)

  • When, where, and why about the event
    Know the date, location, and who it's raising money for.

     

  • Sponsor perks
    Be able to explain what the sponsor gets out of giving.

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Sample sponsorship solicitation letter

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,  

Dear : 

,  a tax-exempt 501(c)(3) organization, has an exciting opportunity for you to help support , which is taking place on in . The huge success of iswill be credited in large part to our sponsors, who will lend their names and financial support to in exchange for valuable sponsorship benefits. We hope you will consider sponsoring committing $ to .

was established by , , with the goal of . Your sponsorship will be used to help fund .

As a sponsor, you will receive benefits designed to increase your company's visibility and provide a return on your company's investment, including:

  • - Exposure to an audience of more than .
  • - Name recognition in press releases and media coverage.
  • - Inclusion of your name and logo in all promotional materials.
  • - Reserved premium table seating and complimentary parking.
  • - 

You can find additional information about sponsorship benefits  and the levels of sponsorship packages  in the enclosed brochure  and  at website at .

, the of , will be contacting you with a follow-up phone call in the next week. In the meantime, if you have any questions, please feel free to contact at or . 

We appreciate your consideration.  Sponsorships are limited and are awarded on a first-committed basis. If you are interested in sponsoring , please  contact at or   or  or  complete and return the enclosed sponsorship commitment form by mail to , , ,   or  register online at by . Thank you and we look forward to hearing from you soon. 
Sincerely,

_______________________________