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Trademark Registration
Protect your name, logo, or slogan
Register your trademark so competitors can’t profit from it. Get attorney support from start to finish for the best chance of success.
Why it's important
Stop copycats
Own the exclusive rights to your brand names, slogans, and logos.
Bulletproof your brand
Build a powerful brand with the ® symbol.
Defend and enforce your rights
Make it easier to sue those who steal your mark.

What to trademark

  • A name (e.g. Nike)

  • A logo (e.g. the swoosh logo)

  • A slogan (e.g. "Just do it")

What not to trademark

What you do

Answer some important questions, and tell us about your mark.

What we do

We research your mark and report back. When you give us the green light, we'll e-file with the United States Patent and Trademark Office (USPTO)—and you'll get a decision in typically three to six months.

Why choose us

Avoid surprises

Get a heads up about conflicts so you don't waste time and money.

Get it right

We've done this thousands of times—and can avoid mistakes that could set you back.

We do the filing

Focus on growing your brand. We’ll do the rest.

Two ways to register a trademark
Do it yourself
Plus federal filing fees
You’ll answer some important questions, and we’ll do the filing.
  • Walk yourself through the process with our step-by-step guide.
  • Get a basic search to see if your mark's up for grabs.
  • We'll complete, proofread, and e-file your application.
Let an attorney take the lead
LegalZoom Guarantee
An attorney smiling from her office.
Plus federal fee
(charged upon filing)*
Set up your mark for success. With attorney help, you have a 94% chance of registering a trademark.
LegalZoom Guarantee
  • LegalZoom Guarantee
  • If your first mark gets rejected, we'll cover our $499 fee to register a different mark.
  • Have peace of mind knowing your attorney will research your mark, file for you, and deal with minor roadblocks.
  • Get a free trademark search for a second mark if your attorney thinks there's an issue with your first choice.

Frequently asked questions

I found a trademark similar to mine. Can I still register it?
Oftentimes no, because it could create confusion. But if the other mark is used for different products or services, it might be possible because consumers may not be confused about who sells what. Take the Delta trademark. Delta Dental, Delta Air Lines, and Delta Faucet Company coexist because the products are different enough to prevent consumer confusion.
Do I need to register my business name and logo separately?
Yes. The USPTO allows one trademark—that's one name, one logo, or one slogan—per application. You can register a logo that includes text, but then the design and the text together are considered one trademark. Want them protected individually? You'd need to file two applications.
What's the difference between a basic and a comprehensive search?
With a basic search, we look for direct hits (aka exact matches) in the federal database to see if someone already registered your mark. With a comprehensive search, we look for exact and similar matches—plus we'll see if someone owns but hasn't registered your mark.
How many trademark classes do I need to register in?
It depends on what you sell. The USPTO puts all products and services into 45 classes. Own a restaurant? You provide a service in class 43 (food services). Also sell cookbooks and teach cooking at the restaurant? You may want to register in class 16 (paper goods) and class 41 (education and entertainment services) too. Usually, your trademark protection is limited to the classes listed in your application.
How long will it take to register my trademark?
Typically three to six months—if you're already using your mark in commerce. The USPTO will send an approval, ask for additional info, or send a rejection along with an Office action that requires a response within 6 months.
Is there a chance my trademark could get rejected?
Yes. The USPTO's examining attorney might reject your mark if there's a chance consumers could confuse it with another trademark (i.e. if your mark sounds like or looks like another mark in a similar industry).

A specialist is here to help

Customer Care

(888) 380-1963

We're available Monday-Friday 5 a.m.-7 p.m. PT
and weekends 7 a.m.-4 p.m. PT

Questions and answers  

Questions and answers

This public forum is not intended to provide legal advice and is not a substitute for professional legal advice. Unless specifically indicated, the content is not drafted, supported, or vetted by LegalZoom. It is simply a place for customers to help customers. If you need legal advice, LegalZoom can connect you to a licensed and independent attorney. If you are providing answers, please do not provide legal advice if you are not qualified or licensed to do so.

*USPTO filing fee of $275 [for Trademark Electronic Application System (TEAS) Standard] or $225 (for TEAS Plus qualifying applications) per class will be charged before we file your application.

†Based on filing two applications, each having an independent 75% probability of registration because 75% of applications that have reached final disposition (registration, rejection, or withdrawal) at the USPTO have registered as of March 19, 2020.

‡Your application is rejected only if the USPTO issues a final refusal. Limit one waived $499 fee for a different mark per order. The waiver is for LegalZoom's fees only and does not include filing fees.

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