File a DBA in Alabama

DBA stands for “doing business as.” It’s another word for a trade name, which may be useful in certain circumstances. Here’s what to know.

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Updated on: October 14, 2025
Read time: 6 min

A “doing business as” (DBA) is a name for your business that’s different from its legal name. For formal legal entities—like a corporation or a limited liability company (LLC)—your business’ legal name is the name you filed on your formation documents. For a sole proprietorship, it’s your legal name.

Every state has its own rules and procedures for filing DBAs. While many states require you to register one if you intend to call your business something other than its legal name, Alabama generally doesn’t. But, they do allow you to register a DBA to protect your business’ identity.

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What is a DBA in Alabama?

For the most part, Alabama treats DBAs (also called trade names or fictitious names), similarly to how they treat trademarks. It's a form of intellectual property that you can choose to file to preserve your business’s competitiveness in the marketplace. That said, the Alabama Secretary of State doesn’t provide ownership rights—adoption and use does.

For this reason, Alabama has a unique requirement that sets it apart from most other states: You must already be using the trade name at the time of registration. This contrasts with other states, which often require you to register a DBA before you can use the name.

When you register a DBA in Alabama, you're essentially notifying the state that your business entity is operating under an assumed name. It makes your trade name official for legal and financial purposes and helps prevent confusion in the marketplace.

When do you need a DBA in Alabama?

Given Alabama's rule requiring you to use a DBA before reporting it to the state, you only need to register a DBA in specific circumstances:

Who’s required to file?

Foreign entities (corporations, limited liability companies, and limited partnerships formed outside Alabama) that can’t register in AL under their legal name must file a DBA. For instance, if your business’ legal name isn’t available in Alabama or doesn’t contain a business entity signifier (e.g. LLC or corp.), you may need to register it under a DBA. 

However, Alabama only allows foreign entities to register under a DBA in this specific scenario. 

Who’s exempt from filing?

There's no state registration requirement for these entities:

  • Sole proprietorship
  • General partnerships 
  • Alabama domestic entities (LLCs, limited liability partnerships, and corporations)

When to file even if you’re exempt

You should register a DBA to make your trade name official if you do any of the following:

  • Open a business bank account under the assumed name
  • Enter contracts using the DBA
  • Obtain business licenses under the assumed name
  • Market and brand under a name different from your business’ legal name

How to file a DBA in Alabama: Step-by-step

You can file your DBA with the Alabama Secretary of State (SOS) through the following steps.

Step 1: Search Alabama business name availability

To register a DBA in Alabama, the name needs to be unique from all other registered businesses. That’s why it's very important to verify that the name is available before you file a DBA application. You can do this by conducting an entity search through Alabama's Business Entity Records.

Step 2: Gather required information

What you need differs slightly based on your circumstances. Most businesses will file an application to register a trademark, service mark, or trade name. In this case, you’ll need the following things:

  • Date of first use in any state: When your business first began using the DBA
  • Date of first use in Alabama: When you first started using the DBA within Alabama
  • Business description and classification: A brief explanation of your business type and activities 
  • Disclaimer and consent: Notarized, written permission that the owner of the trade name has authorized you to use it (only if this applies to you)
  • Three specimens: Clear evidence that you’re already using the trade name

Foreign entities that wish to register in AL but can’t file under their legal name can state their DBA in their foreign registration documents. 

Here’s what you need to register a foreign entity: 

Step 3: Submit the application and pay the filing fee

Once you’ve gathered all the necessary information, you can complete your application online or by mail.

  • To file a trade name (DBA), file an application to register a trademark, service mark, or trade name. Attach your three specimens and a check for $30 addressed to the Alabama Secretary of State. Sign and get the form notarized before sending it in the mail. 
  • To declare a DBA in your foreign entity registration, fill out the correct form for your business structure and attach your completed name reservation along with a check, money order, or credit card payment for $150. 

If you decide to file by mail, make sure to type out your answers first and then print the document out. 

Step 4: Await confirmation and maintain records

After submission, the Alabama Secretary of State will process your application and send confirmation to the address on file. Trade name registration lasts for five years. Keep your registration documents in a safe place, as you'll need them for renewal and other business record purposes.

Important: Ensure your address is correct in state records, as the Alabama Secretary of State will send renewal notices to the one on file.

Tax implications

A DBA in Alabama doesn’t change your business's tax status. If you’re a sole proprietorship or partnership, you’ll still report business gains and losses through your own tax return. 

Here are other key tax considerations to keep in mind:

  • The DBA is simply an assumed name, not a separate legal entity.
  • Your federal tax ID (EIN) remains the same.
  • State tax obligations continue under your original entity structure.
  • You may need to notify the Alabama Department of Revenue if conducting business under the DBA name.

Legal protections

A DBA registration in Alabama has important limitations:

  • A DBA doesn’t provide trademark protection—usage does. 
  • It doesn’t create liability protection (unlike an LLC or corporation).
  • It doesn’t establish exclusive rights to the name.

If you want legal protections for your name in other states, you should consider registering a federal trademark.

FAQs about filing a DBA in Alabama

Do I need to file a DBA if I'm a sole proprietor in Alabama?

No, sole proprietors don’t need to file a DBA in Alabama. But, there are many instances where they should. For example, you may need a DBA to open a business bank account if you operate under a name other than your own personal name. 

How long does it take to get a DBA in Alabama?

That depends on how you file. Online applications tend to process faster than applications sent through the mail or delivered in person. 

Can I file a DBA online in Alabama?

Yes, you can file a DBA online in Alabama through the AL Secretary of State's online portal for business entities. 

Can I have multiple DBAs under one business in Alabama?

Yes, a single business entity can register multiple DBA names in Alabama as long as they can prove that they’re currently using each DBA and they aren’t infringing on any other businesses. Each DBA requires a separate application and filing fee.

Does a DBA protect my business name in Alabama?

Not exactly. A DBA provides limited protection by making your trade name public. However, it doesn’t provide trademark protection or exclusive rights. That said, use of the name does help to protect your DBA in Alabama. 

Do I need to publish a notice for my DBA in Alabama?

No, Alabama doesn’t require you to publish your DBA in a newspaper. The state filing is sufficient for legal notice.

Can I change my DBA after registration?

To change your registered DBA name, you'll need to file a new application for the new name. The old registration will need to be allowed to expire or formally withdrawn.

Sam Eichner contributed to this article.

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This article is for informational purposes. This content is not legal advice, it is the expression of the author and has not been evaluated by LegalZoom for accuracy or changes in the law.

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Very helpful everyone I spoke with was very knowledgeable and pointed me in the right direction. My dba was filed swiftly and I was informed about the progress the entire time. Very happy with the results.

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155 days ago
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