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  • articleHave I Run Out of Customers? What to Do When the Phone Stops Ringing

    …can win back lost customers as well as gain new ones to sustain and grow your business by listening to your customers, investing in advertising, and improving the customer experience…

  • articleDriving Web Traffic to Your Unknown Website

    …them coming back: Directories and search engines Studies have shown that directories and search engines will drive traffic to a website better than nearly all other forms of web advertising…

  • articleCost of Marketing: What Is the Average Budget?

    …try to match the spending of their direct competitors. The overall marketing budget should include: print and broadcast advertising design and printing costs for all print materials, such as newsletters…

  • articleTips for Protecting Your Trade Secrets

    …to: Manufacturing processes Product formulas Distribution methods Customer profiles and lists Advertising and marketing strategies Supplier lists Sales methods More specific examples include the design of a smartphone or the…

  • article5 E-Commerce Landmines You Need to Avoid

    … says Lewis Goldstein, founder of Santa Monica, Calif.-based Blue Wind Marketing , an advertising, and marketing agency that works with e-commerce businesses. "People have access to more perfume…

  • articleTop Reasons People Start Their Own Business

    …working to correct them, and delivering results instead of promises," he says about his approach to his pay-per-click advertising service, Karasin PPC. Similarly, Jonathan Mandell founded  Teepee…

  • articleOpening and Operating a Franchise

    …a franchise owner and a franchise operator. The owner owns the trademark, trade name or advertising symbol, such as Dunkin' Donuts or McDonald's. The operator pays the owner to…

  • articleDigital Marketing: SEO vs. SEM and Why Your Business Needs Both

    …services: SEO refers to strategies that help a website show up naturally in online search results. SEM refers to paid advertising on search engines. As people increasingly research products and…

  • articleHow to Improve Traffic to Your Website

    … Here's how to get started. How to use paid advertising One way to increase website traffic is to invest in Google ads, which appear at the top of the…

  • articleDiscerning Click Fraud

    …what do you need to know about it. Pay-per-click advertising works on a simple premise. You advertise in search engines or on web sites that perhaps have high…