Get a DBA registration

Your business name helps establish your brand. Apply for a “doing business as” (DBA) name and make yours memorable. Starts at $99 + filing fees.

Register my DBA

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File your DBA online!

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$99 + filing fees

Register my DBA

Preliminary name search*
DBA application filing
Publication of your DBA name*
Proof of publication filing*

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$119 + filing fees

Register my DBA

Unlimited 30-minute attorney consultations on new legal matters (first 30 days of subscription included)†

Preliminary name search*
DBA application filing
Publication of your DBA name*
Proof of publication filing*

Tax consult from 1-800Accountant

1-800Accountant consult to discuss tax savings services

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DBA setup that goes above and beyond, backed by 25 years of helping entrepreneurs.

SO VERY EASY!

LegalZoom made licensing and setting up a DBA so very simple, it took less than 10 minutes.

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Cyndi McLendon Smith
March 23, 2026

Smooth Process

Kurt was very helpful and provided all the information needed to successfully complete the DBA process.

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Courtney Jackson
December 17, 2025

Easy and professional

I was notified by text that I needed to contact LegalZoom to provide more information to move my DBA filing along. I called in and got Raffy. He was friendly and professional and took the time to confirm that LegalZoom had received the signed documents from me that were needed to take the next steps in this process. I was connected to Raffy on my first attempt and did not have to sit in a queue waiting for someone.

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Linda Crossley
September 3, 2025

10/10 customer service

Both Kathy and Princess made the process of filing my DBA incredibly easy and were able to walk me through the process the entire time. Both were incredibly kind and helpful and I'm so grateful to the LegalZoom team for being there to support me through any troubles I have with my small business!

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Kate
August 19, 2025

Very helpful everyone I spoke with was…

Very helpful everyone I spoke with was very knowledgeable and pointed me in the right direction. My dba was filed swiftly and I was informed about the progress the entire time. Very happy with the results.

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karl anderson
July 11, 2025

KIERVE has Excellent Customer Service

KIERVE was very knowledgeable and provided the information I requested with additional things to assist me with creating a new DBA. I appreciated how patient they were and ensured everything had processed to the next step before we signed off the chat. Excellent customer service!

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Tenika Ashley
July 2, 2025

Customer Service exceeded my expectations.

After an initial dilemma with my DBA filing in California, a LegalZoom account executive took the reigns and made everything right by going above and beyond my expectations. Thank you LegalZoom!

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Clinton Goodrich
May 19, 2025

Very helpful

I called in looking for help with my DBA and was able to complete setting it up effortlessly and got help with a few more items I didn’t even know I needed.

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Kevin McCarthy
February 23, 2025

Joe was extraordinary

Joe was extraordinary! I called to add a DBA to my existing LLC, and he got straight to the point with exactly what I needed. He went above and beyond by taking the time to answer my questions thoroughly and even checked my account. He pointed out a couple of things for me to review, and if that wasn’t enough, he even sent me a screenshot so I knew exactly what he was referring to. Wow—what an asset to your company! Loyal customer here!

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Juan Ferrer
February 19, 2025
Rated4.6out of 5based on30,173+ reviewson

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Why use LegalZoom to set up your DBA?

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Peace of mind
We're the #1 choice for online DBA filings‡ for a reason. We deal with state and local agencies for you by filing your DBA directly with them.
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Comprehensive name search
If it's required in your state, our first step in registering your DBA will be to check your state's official database to find out if the name you want is available.
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Publication of business name
In states that require publication of new DBAs, we'll publish your DBA statement in the appropriate newspaper. We'll also forward you the proof of publication and a copy of your statement.

100% Accurate Filing Guarantee

100% Accurate Filing Guarantee

We're committed to the highest quality and accuracy. If your filing is rejected or incorrect 

due to our error, we'll correct it with the government agency at no additional cost to you.

We're committed to the highest quality and accuracy. If your filing is rejected or incorrect due to our error, we'll correct it with the government agency at no additional cost to you.

What is DBA registration?

DBA is an acronym that stands for "doing business as." DBA registration is a way to give your business a name that's different from your name or the registered name of your business. For example, if the registered name of your business is too long, you might want to apply for a DBA name that’s shorter and catchier to conduct business and build your brand.

Fictitious business name: another name for DBA

Depending on the state in which you're doing business, a DBA name may also be called a fictitious business name, a trade name, or an assumed business name. These terms are often used interchangeably, but mean the same thing.

Do I need to apply for a DBA?

You'll need a DBA name if you're planning to do business as something other than your personal name or your business entity's registered name. A DBA name isn't always required for a business, but it can be a useful tool.

Register my DBA

3 reasons why a DBA could be beneficial for your business

rebrand

Rebranding

If you want to rebrand your registered business and branch into new products or services, a DBA lets you pursue a different direction than your official business name suggests without having to start a new LLC or corporation.
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Privacy

Businesses not registered with the state (e.g., sole proprietorships) operate under the owner's full legal name, so your personal name would be listed on all transactions. With a DBA, you can separate your legal name from your business name and gain more privacy.
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Legally required

A DBA is usually required under state law if you plan to operate your business under a name other than your legal name or an officially registered business name.
Colorful mural of three girls on a yellow truck
Colorful mural of three girls on a yellow truck
Colorful mural of three girls on a yellow truck

How to register a DBA

Here are some general steps to follow to file a DBA. There may also be state-specific requirements that you can likely find on the respective Secretary of State's website.
Search your name
Make sure the DBA name you want isn't already being used. You can usually conduct a business entity search on the Secretary of State's website.
Review the naming requirements of your state
For example, your DBA name may not use banking-related words or terms that could be associated with a governmental entity.
Fulfill operating requirements
Some states require you to operate under your DBA name before registering it. It’s best to check with the county clerk office where you operate your small business for guidelines.
File your DBA with the Secretary of State or local government agency

You can register a DBA name for your business entity by submitting a form online or via mail.

Register my DBA

DBA vs. LLC: What's the difference?

A “doing business as” (DBA) name allows your business—either an LLC, C corp, S corp, or sole proprietorship—to go by a legally registered nickname. DBAs are also called a “trade name” or “fictitious business name.” Learn how they relate below:

Doing Business As
(DBA)

Ease and affordability

If you want to register your business name without creating an actual business entity like an LLC, a DBA is an easy way to do it.

Expansion and personalization

With a DBA, you can easily personalize your business by location. For example, if you have multiple ice cream shops in multiple towns, each shop can be branded with the name of the town.

Easy upkeep

A DBA usually has to only be renewed every few years, and it’s a great option for business owners who want to get an official business name without the upkeep needed for an LLC.

Limited Liability Company (LLC)

Protect your personal assets

By forming an LLC and keeping your personal financials separate, your personal assets are protected from business liabilities.

Tax flexibility

You get to decide how you're taxed—as an LLC or a corporation—to maximize your potential savings and minimize tax liability.

More maintenance

Although LLCs have simpler record-keeping rules than other types of business entities, they still involve more ​ongoing maintenance than a DBA, such as annual filings and reports.

Ready to get your DBA?

Register my DBA

DBA vs. sole proprietorship: What you should know

There are several important differences between a DBA and a sole proprietorship.

Keep your private life separate

Creating a DBA name allows you to promote your business without compromising your privacy, limiting the use of your legal name in day-to-day business transactions.

Branding and marketing

Branding becomes easier with a DBA. For marketing purposes, registering a DBA lets you have a name that clearly promotes the product or service you're offering.

Increased legitimacy

Creating a DBA name adds credibility to your business. The good news is this doesn't require a major investment.

Open a bank account

Many banks require sole proprietorships to have a DBA name—instead of a personal name—to open a business checking account.
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Man using a tablet at a counter
Man using a tablet at a counter

Frequently asked questions

How much does a DBA cost?

There are initial filing fees and renewal fees which can very based on business type and your state. But since a DBA isn’t a formal business structure, there are usually no ongoing annual fees or filing requirements.

How do I add a DBA to an LLC?

You can search for DBA requirements in your state or check with the state agency where you registered your LLC. Once you determine where, you may be able to register your DBA online. You’ll be required to provide the name of your LLC and the fictitious name you want to use. Restrictions often prohibit the use of a DBA that’s the same or similar to a DBA that’s already registered.

Can an LLC have multiple DBAs?

Yes. If you want to use more than one DBA, you’ll need to file a separate registration for each name.

Does a DBA need an EIN?

No, you don’t need an EIN for a DBA. Whether you’re required to have one depends on how your business is organized.

How long does a DBA last?

In most states and counties, you need to renew your DBA every 5-10 years. DBAs never expire in a few states like Indiana, Iowa, and New York.

DBA liability protection: How does it work?

A DBA doesn’t give you liability protection. You need to form an LLC, corporation, or nonprofit to get liability protection.

How do I turn a DBA into an LLC?

You’ll need to go through the normal process of registering your business with the state. This includes a name search to make sure no other business has the same name, since having a DBA doesn’t guarantee that your DBA name will be available for your business entity.

Ready to get your DBA?

Register my DBA

What our customers are saying

LegalZoom provided the roadmap I needed to get going ... and kept me updated on our status during the entire process.

— Allegra R., DBA customer
LegalZoom was quick and super easy to navigate. It was so simple there was no reason for me to go anywhere else!


— Jamika M., DBA customer
Everything is online and easy to access. Highly recommend to anyone who's looking for professional services with easy access.

— Brian S., DBA customer

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