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  • articleDigital Marketing: SEO vs. SEM and Why Your Business Needs Both

    …show up naturally in online search results. SEM refers to paid advertising on search engines. As people increasingly research products and services online, it's important for businesses to appear…

  • articleWriting and Using a Sponsorship Agreement

    …the arena and even as the name of the stadium itself. These logos are just one example of corporate sponsorship, which is also known as event marketing or cause marketing…

  • articleApplying and Filing for a Trademark

    …of your shirts. If you provide services, you can send a marketing brochure or advertising materials containing your mark. If you use a sound to brand your products, you may…

  • articleHow Small Businesses Can Make Money with Affiliate Marketing

    …the product owner where the referral came from, so commissions are tracked and paid accurately. The advantages of affiliate marketing For product creators , it's a cost-effective way to…

  • articleBuilding Up and Giving Back: The Story of John Paul DeJoria

    …had was the very best.” The partners had no money, and therefore no advertising budget—just a conviction that their products were great. By persuading hairdressers to try them out…

  • articleOvercoming Your Social Media Marketing Fears

    …variables. And if you can't measure return, what can you measure?” Reality: Measuring your marketing efforts has been an issue since the dawn of advertising. The old advertising question…

  • articleHow to Transition Your Brick and Mortar Business to an Online Entity

    …your website and actually invest in it, because if you don't, you could end up paying out again after a few months," adds James Lewin, marketing director of…

  • articleCustomer Word of Mouth, Both Good and Bad

    …a quick apology , using respectful and positive customer service and compensating an angry customer through monetary means, a company can turn negative word of mouth into a positive advertising resource

  • articleTaking the Leap from Corporate Career to Entrepreneurialism

    …she explains. Developing with the industry meant creating her own opportunities along the way. Working her way up in car insurance companies, the advertising industry, and, ultimately, consumer products, Greevy…

  • serviceTrust Page

    …Control your personal information We respect your privacy and never sell your data for money. While we engage in standard marketing practices, you can manage your preferences regarding targeted advertising…