Free Food Truck Name Generator

Choosing the right name is crucial in the food truck business. After all, your food truck’s name showcases your cuisine, is how people will remember you, and often serves as the first impression of your brand. 

But there’s more to selecting a good food truck name than simply choosing catchy words or phrases—you also need to ensure that the name is unique and complies with government regulations. 

Showcase your cuisine

The first step in how to come up with a business name is to make sure that the culinary fare you’re focusing on is reflected in the name. Good food truck names are not vague, instead providing a clue as to what your offerings are. 

Will your food truck be ultra-focused on a certain food? If so, highlight your specialty! Or perhaps your truck will span a few different regional dishes. In that case, the food truck name doesn’t necessarily have to call out the type of food specifically, but it should at least be in the realm of that cuisine.

Pick a catchy name

A perfect food truck name is creative, catchy, and on the shorter side. Lengthy names are harder to remember, so try to stick to only a few words that deliver impact. For example, maybe you’re brainstorming funny food truck names that will elicit a chuckle from your customers, or perhaps you want a heartfelt or nostalgic name. Whatever reaction you’re hoping for, choose a short-and-sweet name that is clever and distinguishable from other business names in your state.

Another tip when you’re coming up with food truck name ideas is to not get too specific with your location. Even though you might start in a certain city, you want the option to expand in the future, so avoid using location-specific names unless you’re highlighting a regional cuisine.  

Adhere to government naming regulations

Next, make sure that your food truck business name complies with government guidelines. You’ll register your food truck name with the state in which you’ll operate the business, so check with the Secretary of State’s website (or other relevant agency website) for state-specific business name requirements. 

Most states require that business names:

• Are distinguishable from other company names registered in the state
• Don’t use restricted words, like “bank,” “insurance,” or those related to government entities
• Include the appropriate suffix for the business entity type, such as “LLC,” “Limited Company,” “Corp,” etc.

Check the availability of your business name

The final step in choosing a food truck name is ensuring that it’s available. There are a couple of ways to check if a business name is taken. 

First, your Secretary of State’s website might have a business entity name check feature, allowing you to see if your desired business name is available. If you notice that it’s already in use by another company, try other creative food truck name variations. 

Next, search for DBA (doing business as) names to make sure that another company isn’t operating under a trade name or fictitious name that you want to use. Perform a quick internet search, look up the name on social media platforms, and check with your state or local jurisdiction’s registry of DBAs.

Even if your most clever food truck names are available, a best practice is to conduct a trademark search on the US Patent and Trademark Office’s website, which will give you peace of mind that your business name doesn’t overlap with a federally trademarked name.