Marketing Your Business
Marketing is key to reaching new customers and growing your business. Learn how to start a marketing plan, or fine-tune your current one.
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Mompreneurs Share Their Low-Cost Marketing Secrets
Here are some of the best wallet-friendly marketing tips female small businesses owners use to build their businesses.
· 4 min read
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How to Use LinkedIn to Build Your Business and Find Customers
If you're building a business, then you need to be on LinkedIn. It's where you can generate leads and boost your sales among B2B and B2C clients alike. Here are some simple techniques you can use to begin building your business on LinkedIn today.
· 4 min read
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How to Build Online Communities Around Your Business and Brand
Online communities can help you stay connected to your customers as well as promote your business in a time when many companies are struggling. All around the world, people are sheltered in place due to coronavirus. Since they can't go to work, school, houses of worship, restaurants, and sports games, they are now turning to their main source of education, entertainment, and connection—the internet.
· 4 min read
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SEO Basics for Small Businesses
Because people rely heavily on search engine results to find products and services, small businesses need to understand and master SEO basics. Here are five ways to make sure customers say, “I found you online."
· 3 min read
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How Startups Can Use Twitter Marketing to Brand, Sell, and Grow
Twitter marketing can help you build your startup and cultivate your audience, as long as you keep the endgame in mind and utilize the right tools.
· 4 min read
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5 Tips and Tricks for a Successful Email Marketing Campaign
Email marketing is one of the most effective ways to advertise your business. A successful email marketing campaign brings in sales, builds customer loyalty, and stays within the law.
· 4 min read
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Is Outsourcing HR the Right Move for Your Small Business?
For small businesses, the HR function can be expensive. Even more expensive, though, are the mistakes that can happen when there's no HR guidance from a professional.
· 3 min read
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How Startups Can Use Instagram to Brand, Sell, and Grow
Instagram marketing is a crucial part of any marketing strategy for startups. Learn how to use the platform to grow your audience and build your brand.
· 4 min read
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How to Develop a Marketing Communications Strategy
You can put together an effective plan without consuming too much of your business's time or money.
· 3 min read
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Why You Need a Brand Identity and How to Create One
You may have heard that to succeed in business you need a strong brand identity, but there's a lot of confusion about what that really means.
· 3 min read
