Marketing Your Business
Marketing is key to reaching new customers and growing your business. Learn how to start a marketing plan, or fine-tune your current one.
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Why You Need a Business Identity
The way you visually represent your business can have a large impact on your customers' perception of your brand.
· 3 min read
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How to Maintain Customer Relationships During the Coronavirus Pandemic
Staying in touch with customers is smart under any circumstances, but especially during the coronavirus pandemic. Fortunately, you can find ways to demonstrate concern while supporting your customers.
· 4 min read
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Business Owners: Make LinkedIn Work for You in 10 Steps
Optimizing your LinkedIn presence takes some time and commitment, yet LinkedIn is one tool you can't afford to ignore in today's market.
· 3 min read
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How to Improve Traffic to Your Website
To improve your website traffic, invest in paid and organic tactics like SEO, content marketing, keyword research, and digital ads. Learn more.
· 3 min read
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Email Marketing Basics
If your business isn't utilizing email marketing efforts to stay connected with customers, it's time to get started.
· 4 min read
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Business Newsletters 101: Effective Newsletters in 6 Easy Steps
Are you using e-newsletters to connect with your customers? Email's not just for special offers and product announcements. Stay connected to your existing customers and build relationships with new ones by offering them useful content. It can be as easy as these 6 steps.
· 3 min read
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Is Influencer Marketing Right for Your Business?
An increasingly essential part of a retail marketing tool kit, influencer marketing can help put your brand on the map.
· 4 min read
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Digital Marketing: SEO vs. SEM and Why Your Business Needs Both
SEO and SEM are digital marketing strategies aimed at internet search results. Find out the difference between the two, and learn why a combined approach may be the best bet for your business.
· 3 min read
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Have I Run Out of Customers? What to Do When the Phone Stops Ringing
Are you losing customers? Win them back with these easy-to-follow customer retention tactics, including going above and beyond when it comes to customer service and asking your current customers for reviews.
· 3 min read
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How Startups Use Data Analytics to Accelerate Success
Startups and experts explain data analytics, why and how they use it, and the tools they find most helpful to meet their goals. Find out why it is an important part of creating and running a successful startup.
· 3 min read
