Marketing Your Business
Marketing is key to reaching new customers and growing your business. Learn how to start a marketing plan, or fine-tune your current one.
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Digital Marketing: SEO vs. SEM and Why Your Business Needs Both
SEO and SEM are digital marketing strategies aimed at internet search results. Find out the difference between the two, and learn why a combined approach may be the best bet for your business.
· 3 min read
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Have I Run Out of Customers? What to Do When the Phone Stops Ringing
Are you losing customers? Win them back with these easy-to-follow customer retention tactics, including going above and beyond when it comes to customer service and asking your current customers for reviews.
· 3 min read
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How Startups Use Data Analytics to Accelerate Success
Startups and experts explain data analytics, why and how they use it, and the tools they find most helpful to meet their goals. Find out why it is an important part of creating and running a successful startup.
· 3 min read
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Cost of Marketing IV: Direct Mailers & Telemarketing
Advertising is the mainstay of any successful business. No matter what your product or your service may be, no one will use it if they don't know it's there. So what can you do if you are on a tight marketing budget? Read more to find about marketing your product on a budget.
· 4 min read
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Driving Web Traffic to Your Unknown Website
The old saying "build it and they will come" doesn't always work in the vast world of the Internet. After you build your Web site, you must take certain steps to make sure your site is visited. So, what can you do. Read more to find out about marketing your internet website.
· 5 min read
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Why Your Company Needs a Professional Logo
Is your business putting its best foot forward? Or are you losing customers because of a bad first impression? A professional logo can build trust with potential customers.
· 2 min read
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Using Pinterest as a Marketing Tool
Social media has become a lucrative medium for marketing goods and services, whether it's giving away coupons to potential customers who “like” a Facebook page, enticing users to “follow” your business on Twitter, or posting commercials and how-to videos on YouTube. However, a social media network that many business owners have not yet tapped is Pinterest. This site has millions of potential customers who may be interested in following your company's new interests and branding techniques.
· 4 min read
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How Much Is Customer Acquisition Costing You? Here's How to Add It Up
To better understand whether your marketing efforts are profitable, you need to start by calculating your customer acquisition costs. It's a simple formula that can help improve your marketing decision-making. Read on to learn how to calculate them.
· 4 min read
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Mompreneurs Share Their Low-Cost Marketing Secrets
Here are some of the best wallet-friendly marketing tips female small businesses owners use to build their businesses.
· 4 min read
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SEO Basics for Small Businesses
Because people rely heavily on search engine results to find products and services, small businesses need to understand and master SEO basics. Here are five ways to make sure customers say, “I found you online."
· 3 min read
