How much is customer acquisition costing you? Here's how to add it up

To better understand whether your marketing efforts are profitable, you need to start by calculating your customer acquisition costs. It's a simple formula that can help improve your marketing decision-making. Read on to learn how to calculate them.

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Marcia Layton Turner

by Marcia Layton Turner

​Marcia Layton Turner writes regularly about small business and real estate. Her work has appeared in Entrepreneur, B...

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Updated on: March 14, 2023 · 4 min read


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This article is for informational purposes. This content is not legal advice, it is the expression of the author and has not been evaluated by LegalZoom for accuracy or changes in the law.

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