Trademarks

Take a few simple steps to safeguard your brand. See how trademarks can protect your logos, slogans, company name, and more.

The Value of a Trademark: What it Can Do for Your Business

The millions of dollars spent on advertising and marketing won’t matter much if a future customer is confused about what company is selling the…

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What to Know About Rights of Publicity

Bette Midler sued Ford Motor Company for featuring an impersonation of her voice. Jeffrey Sarver sued the creators of The Hurt Locker for allegedly…

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Registering a Trademark

Getting trademark protection for your business name, logo or slogans is an important way to protect your work. Find out how to get started with this…

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When is Unauthorized Use Not Trademark Infringement?

If you draw a Dallas Mavericks emblem on your husband's birthday cake or make a Shrek costume for your daughter, is it considered trademark…

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8 Questions to Ask a Trademark Attorney

Come prepared with some basic questions to ask your trademark attorney.

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Do You Need a Lawyer to File a Trademark?

Find out why hiring a trademark lawyer can be a smart move.

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What are Trademark Classes?

When you apply for a U.S. trademark, you must identify the class of goods or services for which your trademark is used. Find out more about trademark…

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Defend Your Trademark with a Cease and Desist Letter

Your efforts to build a brand can be thwarted by trademark infringers who can besmirch your reputation by offering inferior goods and services under…

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How Do I Trademark a Clothing Brand?

Protect your fashion designs and your brand by applying for available copyrights, design patents, and trademarks.

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How Do I Choose a Trademark Class?

Choosing a trademark class can be the most difficult and confusing part of filling out a trademark application. Here are some tips to help you…

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