Trademarks

Take a few simple steps to safeguard your brand. See how trademarks can protect your logos, slogans, company name, and more.

Copyright vs. Trademark: What's the Difference?

Copyright and trademark overlap, and learning to unwind those overlapping rights is a great way to explain what each one protects.

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What Is a Trademark?

Find out how trademarks differ from copyrights and patents, what can be trademarked, and more.

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What Is a Trade Secret?

Intellectual property protection exists so creators have control over their work after they share it. Learn what's at stake and how to safeguard your…

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Trademark Classes - The Complete List

Products ("goods") and services are organized by the U.S. Patent and Trademark Office (USPTO) according to specific categories, or "classes." If you…

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How Do I Trademark a Clothing Brand?

Protect your fashion designs and your brand by applying for available copyrights, design patents, and trademarks.

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Do You Need a Lawyer to File a Trademark?

Whether or not you need a trademark attorney depends on your situation, though keep in mind that making sure your registration is done right the…

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Trademark Assignment - How To Guide

1. Overview A company’s ability to buy and sell property is essential to its long-term life and vitality. Although it does not take up physical…

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How to Do a Trademark Search

Before you decide to trademark the name of your business or settle on a logo, make sure no one else is using them.

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The Value of a Trademark: What it Can Do for Your Business

The millions of dollars spent on advertising and marketing won’t matter much if a future customer is confused about what company is selling the…

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What to Know About Rights of Publicity

Bette Midler sued Ford Motor Company for featuring an impersonation of her voice. Jeffrey Sarver sued the creators of The Hurt Locker for allegedly…

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