Trademarks

Take a few simple steps to safeguard your brand. See how trademarks can protect your logos, slogans, company name, and more.

Do you 'own' your business name?

You’ve worked hard to come up with a name, logo or slogan for your business. It’s appropriate, catchy, and perfect. But do you own it? The answer…

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Should you trademark your name?

In the always evolving electronic age, many famous celebrities are using trademark law to protect the use of their name over the Internet. Should you?

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Health and the City: How close is too close in trademarks?

Jennifer Cassetta was excited to apply for a trademark for her Manhattan fitness and martial arts center. Then HBO got word that her business is…

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New Year's resolution # 1: Trademark your logo

With the new year right around the corner, there is no better way to start your new business on the right foot. Logos are one of the most important…

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Let's get ready to rumble: Trademarking your catch phrase

How to get the maximum mileage out of your catch phrase? Develop a distinctive one, use it in interstate commerce, and register it with the U.S.…

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Trademark symbols and their usage

Whether you realize it or not, trademarks are everywhere. Trademarks are a company's first line of defense when protecting themselves and their…

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Resolving domain name disputes online: Lay claim to your domain

Calvin Klein did it. Julia Roberts did it, too. And they did it online. These superstars wrested back control of registered domain names containing…

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Can you trademark 'You're fired!' and other sayings?

We've all heard them—signature sayings such as 'you're fired!' 'that's hot' or 'three peat'—made popular by the characters who uttered them. But did…

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Trademarking Groundhog Day

Groundhog Day is a tradition dating back over 100 years in Punxsutawney, Pennsylvania. The star attraction, a groundhog known as Punxsutawney Phil,…

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Registering green trademarks

While the USPTO is actively encouraging the development of 'green' technology, green trademark and patent seekers should be well-informed going into…

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