Trademarks

Take a few simple steps to safeguard your brand. See how trademarks can protect your logos, slogans, company name, and more.

How to Trademark a Phrase

If you've come up with a good catchphrase to help identify your company and its goods or services, you might want to trademark it.

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NFL Players Try to Score a Touchdown with Trademarks

As if NFL players don't have enough publicity surrounding their teams, they're going through great legal lengths to protect what they see as personal…

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Trademark Protection of Color: Louboutin's Red-Soled Shoe is a Clever Logo

A deeper look at the question of trademark and the use of color in product design.

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The Brand Evolution of a Boxing Champ

When Abner Mares takes off his robe and steps into the boxing ring, fans will see the stylized "M" tattooed across his chest. The "M," of course, is…

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Creating a Patent License Agreement

If you're a patent owner who's ready to create a patent license agreement, here's what you need to know before you get started—both about the…

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How to Establish a Common Law Trademark

Wondering what kinds of protection a common law trademark provides and how it's different from a registered one? Look no further.

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Protect Your Brand Like a Celebrity

Celebrities work hard to build and maintain a valuable brand. Here are four celebrity brand protection strategies you can use in your own business.

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Do I Need a Trademark Attorney?

Registering a trademark sounds simple enough, but it’s not always easy to register a trademark on your own.

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Applying and Filing for a Trademark

Filing for a trademark can protect your brand. This simple guide talks you through filing the paperwork, what it costs, and more.

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How Much Does It Cost to Trademark a Business Name?

The process for trademarking a business name is relatively simple and inexpensive, and well worth its weight in gold in terms of warding off unlawful…

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