Trademarks

Take a few simple steps to safeguard your brand. See how trademarks can protect your logos, slogans, company name, and more.

Why Do I Need to Conduct a Trademark Search?

Protecting your trademark starts with a robust trademark search. By knowing what other trademarks are out there, you will understand if there is room…

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When Is the Right Time to Trademark Your Brand?

The best business strategy is to think about trademarks from the very beginning—ideally, when you're choosing your business name and logo and forming…

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How Much Does It Cost to Trademark a Business Name?

The process for trademarking a business name is relatively simple and inexpensive, and well worth its weight in gold in terms of warding off unlawful…

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Copyright vs. Trademark: What's the Difference?

Copyright and trademark overlap, and learning to unwind those overlapping rights is a great way to explain what each one protects.

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Monitoring and Protecting Your Trademark

In order for a trademark to be effective, it must be enforced. Find out how to guard your trademark, what happens if you don’t stop trademark…

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Should Your Nonprofit Register a Trademark?

Registering a nonprofit trademark might seem unnecessary. It is easy to assume that having a common law trademark will protect your brand. But this…

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How to Check if a Trademark Is Already Registered

You can avoid legal trouble and countless headaches by being proactive to ensure you don't infringe on another company's trademark.

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Trademark Classes - The Complete List

Products ("goods") and services are organized by the U.S. Patent and Trademark Office (USPTO) according to specific categories, or "classes." If you…

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What Is a Trade Secret?

Intellectual property protection exists so creators have control over their work after they share it. Learn what's at stake and how to safeguard your…

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The Value of a Trademark: What it Can Do for Your Business

The millions of dollars spent on advertising and marketing won’t matter much if a future customer is confused about what company is selling the…

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