Trademarks

Take a few simple steps to safeguard your brand. See how trademarks can protect your logos, slogans, company name, and more.

Four steps to protect your app and yourself
Developing an app opens up a variety of legal considerations from liability to intellectual property. These four easy steps will help you protect your app from competitors and protect you from your app’s users.
February 28, 2023 · 6 min read
Trademark protection of color: Louboutin's red-soled shoe is a clever logo
A deeper look at the question of trademark and the use of color in product design.
February 28, 2023 · 4 min read
What is a trademark auction?
Trademarks are valuable intellectual property but finding a buyer for your mark can be tricky. Auctions are a great tool for finding buyers but require trademark owners to know and prove the value of their mark.
February 22, 2023 · 2 min read
When do I need a trademark lawyer?
You can apply for a registered trademark on your own, but the expense of hiring a trained and licensed trademark lawyer may outweigh the potential pitfalls of going it alone.
February 22, 2023 · 4 min read
Trademarks vs. copyrights: Which one is right for you?
Copyrights and trademarks are both important tools in protecting your intellectual property, but knowing what you need can be confusing.
February 17, 2023 · 3 min read
How to purchase an existing trademark
Need a trademark ASAP? Consider buying an existing one. But before you get your wallet out, make sure you understand how to decide if it's right for your business.
February 16, 2023 · 3 min read
The importance of trademark protection
If you are not already thinking about trademark protection for your business, you should be. If you have been neglecting this aspect of your business, don't despair. Trademark protection is straightforward. Here's what you need to know.
February 14, 2023 · 3 min read
Understanding trademark tarnishment
Learn what trademark tarnishment actually is, how to avoid it and the steps that you should take if your trademark has been tarnished.
February 14, 2023 · 3 min read
Laying the case for trade dress
Do you know the difference between a trademark and trade dress? Do you have a distinctive product or packaging that deserves legal protection? Learn what you should do to protect your trade dress rights from would-be infringers.
February 7, 2023 · 3 min read
The problem of genericide in trademarks
Sometimes a company's branding can become so pervasive in our culture it goes beyond the traditional confines of its trademark. What seems like a good problem to have can actually create a new public relations headache known as genericide.
February 3, 2023 · 3 min read