Trademarks

Take a few simple steps to safeguard your brand. See how trademarks can protect your logos, slogans, company name, and more.

The value of a trademark: What it can do for your business
The millions of dollars spent on advertising and marketing won’t matter much if a future customer is confused about what company is selling the product that they are interested in and buys a similar product from a different company than they intended.
June 12, 2024 · 4 min read
When Is Unauthorized Use Not Trademark Infringement?
If you draw a Dallas Mavericks emblem on your husband's birthday cake or make a Shrek costume for your daughter, is it considered trademark infringement? That depends on if you're merely displaying the trademark or appear to be sponsoring it. But what's the difference?
June 12, 2024 · 5 min read
Should I Trademark My Name?
Celebrities from Frank Sinatra to Beyonce have trademarked their famous names. Should you trademark your name too? Find out whether your name can be trademarked and what you’ll need to do.
June 12, 2024 · 4 min read
How to avoid trademark infringement
Should you move forward with using your new logo or slogan? Not so fast, what if someone else is already using a similar mark? Learn about trademark infringement and how to avoid it.
June 12, 2024 · 4 min read
New Year's resolution # 1: Trademark your logo
With the new year right around the corner, there is no better way to start your new business on the right foot. Logos are one of the most important marketing tools and can be trademarked just like a trade name.
June 12, 2024 · 3 min read
Trademark a business name
Trademark registration can protect your business name. Find out how to get started with this easy-to-follow explanation of how the registration process works, how much it costs, how long it takes and more.
June 11, 2024 · 3 min read
How to Protect Your Intellectual Property
Learn how to protect your intellectual property rights—from copyrights to patents.
April 17, 2024 · 9 min read
Should your nonprofit register a trademark?
Registering a nonprofit trademark might seem unnecessary. It is easy to assume that having a common law trademark will protect your brand. But this is not the best course of action. Here's why.
February 23, 2024 · 3 min read
Filing an international trademark
Federal laws determine how you can register a trademark in other countries. Find out more about how to register a trademark in other countries, including fees, timelines, and how to get started.
February 20, 2024 · 3 min read
Trademarking Groundhog Day
Groundhog Day is a tradition dating back over 100 years in Punxsutawney, Pennsylvania. The star attraction, a groundhog known as Punxsutawney Phil, makes weather 'predictions' based on his shadow. The day has become big business for the savvy local Groundhog Club that trademarked the name Punxsutawney Phil. Get some tips on how to recognize a trademark and how to trademark a distinctive sign.
February 6, 2024 · 4 min read