Most of us recognize the trademarks of famous brands from their logos. But what about a service mark? Find out what service marks are and how they differ from trademarks.
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by Lisa C. Johnson, Esq.
Lisa Johnson is a Massachusetts attorney, freelance writer, and food blogger. Born in Boston, she currently resides i...
Updated on: March 3, 2023 · 4 min read
When you think of Louis Vuitton, what do you think of? A Forbes article about the most powerful brands, says “Louis Vuitton is the world's most valuable luxury brand and is a division of LVMH. Its products include leather goods, handbags, trunks, shoes, watches, jewelry, and accessories. Most of these are adorned with the LV monogram.”
Some people would do just about anything to have a bag with that LV monogram. They might buy a bag that is not leather and the LV on the product might look a little off in some way. The cost might have been an amazing bargain as well. That discounted price should set off alarms: that the bag is probably a counterfeit.
What is a service mark?
The famous Louis Vuitton logo is some of the most valuable intellectual property in the world. The legal notice portion of the website gives us some insight into the ownership of these logos and symbols.